seoul.beauty.tripMay 12, 2026

Sulwhasoo Flagship Store

The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwhasoo flagship store, created with years of Asian beauty experience and wisdom, you can experience eternal beauty. On the first floor of the building, you can learn about the brand’s history, which began in 1996, and test and purchase a variety of Sulwhasoo products. A terrace area is also available where you can look out over the beautiful Seoul skyline.

A transparent wall and door stand in the center of the first floor. Inside, golden mesh decoration is visible. Sulwhasoo is written on the left side of the transparent wall

Interior of the Sulwhasoo store, with a ceiling covered in gold mesh decoration. Two gray sofas sit in the center of the room.

Interior of the Sulwhasoo store, with gold chain-mesh decoration covering the walls and ceiling. At the back and center of the room are wooden desks with white marble tables. Various cosmetics are dis

Photo of a bedroom interior, with a bed covered in white sheets in the center of the room and a bathtub visible on the left.

Visitor Information

Phone number: 02-541-9270
Website: View website
Hours: 10:00 ~ 19:00
Closed: Closed on the first Monday of the month, January 1, and on Lunar New Year’s Day and Chuseok
Open: Daily
Address: 18 Dosan-daero 45-gil, Gangnam-gu, Seoul 06021 (Sinsa-dong)
Transportation: Exit 5, Apgujeongrodeo Station on the Suin–Bundang Line, 708m

Google Maps

Source: Sulwhasoo flagship store

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