Olive Young Hongdae Town: what's on each floor and what you can actually try

Olive Young Hongdae Town opened on April 26, 2024 at the entrance to Hongdae's "Walking Street," built as an experience-first store rather than a plain shelf-and-checkout shop. At three floors and roughly 991 square meters (300 pyeong), it's described as the second-largest Olive Young after the Myeongdong Town flagship.

What's there: 1F is a rotating collaboration pop-up zone (Innisfree x Kuromi has been one lineup), plus manned and self-checkout counters, a duty-free counter and same-day delivery. 2F holds a food-and-drink zone, a fragrance bar, a trending-brands corner and "Luxe Edit," a premium space carrying department-store-level brands. 3F is skincare, a styling bar where you can test hair tools like curling irons, a wellness (W-Care) zone and a men's section. Nearly every product on the floor is set up to be tested, with shelf-mounted screens playing brand videos.

What visitors say: an Olive Young survey found that 85% of foreign respondents said a visit to Olive Young was already on their Korea trip itinerary. News coverage describes the store near Hongik University Station as packed with a mix of local twenty- and thirty-somethings and foreign tourists. Some say it feels less overwhelming than the Myeongdong branch, though weekends still draw a crowd. The hair styling bar, where you can actually try a curling iron before buying, gets specific praise.

Practical info:

• Address: 57 Hongik-ro 6-gil, Donggyo-dong, Mapo-gu, Seoul (서울 마포구 홍익로6길 57)
• Subway: Hongik University Station (Line 2 / Gyeongui-Jungang / AREX), closest from the "Walking Street" entrance side
• Hours: 10:00–23:00 daily, per an April 2026 update
• Tax refund: both immediate and post-purchase refund available
• Best time: weekdays — weekends bring local shoppers and tourists at the same time

Nearby: AK& Hongdae (the multi-floor mall) · the Yeonnam-dong entrance to Gyeongui Line Forest Park (walkable) · Hongdae's photo booth street for a quick strip after shopping.

Which floor would you linger on longest — the skincare testers or the hair styling bar?

Sources: Olive Young leads K-beauty… a 'beauty hub' in Hongdae — Kukinews · Olive Young Hongdae Town — ktriptips · Experience store 'Olive Young Hongdae Town' — Womentimes Checked: September 2026

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Illustration (generated image)