Why is niacinamide suddenly in everything, even foundation?
A short question on r/Sephora drew dozens of replies: why is niacinamide now in nearly everything, from moisturisers to foundation and blush?
What the replies said
-
Many called it a trend: skincare ingredients in makeup sell, just as other gimmicks had their moment.
-
A large group can't tolerate it and is frustrated that basic, 'simple' products and favourite foundations now include it after reformulating.
-
One point got a lot of agreement: even if you're fine with it in one product, layering it through cleanser, moisturiser, primer and base can add up.
-
Others defended it as a well-studied, versatile ingredient that plenty of people do well with.
-
A formulation-minded reply said it's cheap and easy to work with, which makes it an easy way to support a skin-benefit claim. Overall: not anti-niacinamide, but tired of having no niacinamide-free choice.
Desk note Brands don't have to print percentages. On US labels, ingredients above 1% appear in descending order, and those at 1% or less may follow in any order, so an ingredient near the end of a long list is often in that small group, though the label won't show where the line falls. If you react to it, the INCI name to scan for is simply "Niacinamide".
Do you want skincare ingredients in your makeup, or would you rather keep the two separate?
Original thread: r/Sephora — why is niacinamide in everything now? · Source: FDA
No comments yet. Be the first.