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  1. ShoppingTips

    Jongno Jewelry Street / Arcade

    Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesal

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  2. Stays & neighbourhoodsQuestion

    Staying in Jongno: Jongno 3-ga or 5-ga, and would you book a Korean motel?

    A first-timer on the Tripadvisor Seoul forum had settled on Jongno and was choosing between two private-room stays, one near Jongno 3-ga station and one near Jongno 5-ga. The second had the nicer room, but they had read

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  3. ShoppingTips

    Insadong-gil

    Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav

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  4. ShoppingTips

    Ssamzigil

    Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl

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  5. Korean & cultureTips

    Bukchon Hunters’ Curated Souvenir Shopping Playlist

    Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you

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  6. ShoppingTips

    Dongmyo Flea Market

    Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa

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  7. ShoppingTips

    Tongin Market

    Sejong Village was once a center where Joseon-era artists such as Chusa Kim Jeong-hui gathered, and in modern times it was also a hub where writers including Lee Sang were active. Originating as a public market built dur

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  8. ShoppingTips

    Dongdaemun General Market

    Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b

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  9. Places & experiencesTips

    Ikseon-dong Hanok Alley: how to enjoy Seoul’s oldest hanok cafe district

    Ikseon-dong is one of Seoul's oldest hanok clusters, and lately one of its trendiest. A decade ago it was a quiet residential pocket; today young entrepreneurs have turned century-old hanok into cafes, small galleries an

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  10. Transport, SIM & paymentsTips

    Bukchon Hanok Village in 2026: red-zone hours, fines and how to visit right

    Bukchon Hanok Village is the hillside cluster of traditional hanok houses between Gyeongbokgung and Changdeokgung that turns up in almost every "things to do in Seoul" list — and, these days, in almost every overtourism

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  11. Korean & cultureTips

    K-Content Emotion Travel Begins at the Soul Spot Travel Information Center

    In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve

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