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  1. ShoppingTips

    Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street

    Yeonmujang-gil in Seongsu-dong is a culture street in Seongdong-gu, Seoul, where the legacy of its industrial era, when shoe factories once stood close together, now meets a contemporary urban mood. The name “Yeonmujang”

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  2. Places & experiencesTips

    AMOREPACIFIC / K-Beauty Makeup Class

    (SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's

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  3. ShoppingTips

    Seoul Forest Atelier-gil: the café and fashion street next to the park

    Atelier-gil is the street running along the edge of Seoul Forest that's been reshaped since early 2026 into a fashion- and lifestyle-focused shopping strip, driven by a public-private project between Musinsa and Seongdon

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  4. Places & experiencesTips

    K-Beauty Places Born as Complex Cultural Spaces

    Cosmetics brand stores are evolving. They are being reborn from places that simply ‘sold’ cosmetics into spaces that offer consumers more than that and, further, embody brand values in a sensory way. Along with modern in

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