Community
Skin, K-beauty, Korea trips and the beauty industry — ask and share
Sugar and skin ageing: what a new lab study actually found
Headlines saying sugar ages your skin are everywhere. A peer-reviewed study highlighted by The Estée Lauder Companies in April 2026 adds a more specific piece. What the research looked at: Glycation, where sugar binds to
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 0K-Beauty at Its Finest: Flagship Stores
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of
0 0Namdaemun Market
Namdaemun Market is a huge distribution center visited by 500,000 people a day and Korea’s largest traditional market. Having been established as a street market since the mid-Joseon period, Namdaemun Market is as large
0 0Bukchon Hunters Local Experience Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only when you visit the small shops filled with Bukchon’s own handiwork, tastes, and stories do you see
0 0Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0