Beauty marketing you fall for anyway: which brands do it best?
On r/Sephora, someone asked which brands consistently nail their marketing. The poster admitted they fall for the hair brand Gisou's marketing every time.
Names that came up, and why
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Glossier: many said it targeted people who want a natural, 'clean' look from day one.
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Summer Fridays: constant pop-ups and collaborations made people assume a huge budget; one person wanted to buy just from seeing the PR box design.
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Rare Beauty and Fenty Beauty: founders visibly front the brands, so "you know who runs it" was named as a strength.
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Huda Beauty, Kayali, Saie, Laneige and Ouai also came up often.
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Some commenters listed brands whose marketing is excellent but which they wouldn't repurchase. The thread clearly separated 'great product' from 'great marketing'.
Desk note Across the examples, consistency stands out more than spend. Brands got credit when their positioning (a clean look, a founder story, an in-person experience) pointed the same way across product, packaging and pop-ups. The same thread also shows the flip side: when the product doesn't match the promise, the marketing doesn't turn into repeat purchases.
Which brand have you fallen for even though you knew it was marketing?
Original thread: r/Sephora — brands with the best marketing?
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