Marketing & retail
TikTok Shop, Amazon, getting into Olive Young, creators. Retail and marketing in practice.
Most read
Views over the last 3 weeks, recent ones counting more.- 1K-beauty lookalikes: how to tell a Korean brand from a 'Korean-style' oneNEW
- 2Skincare trends estheticians would happily retireNEW
- 3"Pores gone in an instant" ads: do you believe them? A Japanese forum reactsNEW
- 4Spotting guerrilla marketing in 'genuine' skincare recommendationsNEW
- 5Can you run a customer's review video as an ad? Where the line is on UGC reuseNEW
'Cruelty-free' claims and China sales: the Paula's Choice lawsuit
News that Paula's Choice was being sued over animal-testing claims was shared on r/30PlusSkinCare, with a link to the complaint. It's a class action filed in March 2024 in the US District Court for the Western District o
0 0Retinol at 500 ppb on the front of the pack: marketing or meaningful?
On r/AsianBeauty, someone looked up the ingredient list of viral 'retinol collagen' toner pads and was let down. Water, glycols and glycerin led the list, hydrolysed collagen was declared at 50 ppm (0.005%) and retinol a
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뷰티업계노트QuestionSolo skincare founder: where should time and money go first?
A one-person founder who just launched a niche skincare brand asked r/ecommerce for help. With an accounting background, e-commerce was new to them. Early traction came from Reddit communities, but video editing was eati
0 0Dripping serum straight from the dropper: good technique or camera styling?
On r/KoreanBeauty, someone asked why so many creators drip serum from the dropper along their cheekbones. Trying it, they needed about twice as much product as when they warmed it between their palms, and wondered whethe
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Selling K-beauty on TikTok Shop vs Amazon: what teams are learning
Many Korean brands now run both. They behave very differently:
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inci.decodedTips'Medical grade', 'professional', 'clean': which label words mean anything?
An esthetician on r/Esthetics shared a long explainer, first written for a heated Facebook group, on which skincare terms carry weight and which are marketing. The core argument: outside prescription products, brands dra
0 1"Pores gone in an instant" ads: do you believe them? A Japanese forum reacts
In October 2025, an interview in which a Japanese beauty writer known for breaking down cosmetic ingredients criticized exaggerated social media ads became a topic on Girls Channel. The points: pores do not vanish in an
0 1K-beauty lookalikes: how to tell a Korean brand from a 'Korean-style' one
A post on r/AsianBeauty asking whether a set of toner pads was an 'AB marketing scam' drew more than 140 comments. The poster had noticed near-identical rave reviews across TikTok, including promo videos featuring AI-gen
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Spotting guerrilla marketing in 'genuine' skincare recommendations
A post titled "Beware guerrilla marketing" on r/30PlusSkinCare drew more than 200 comments. The poster had noticed a sudden wave of posts praising one body lotion, and whenever they commented that it looked like an ad, t
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kbeauty.notesTipsReposting customer photos and videos: permissions small brands forget
Sharing a happy customer’s post is great social proof, but reposting it on your site, ads or product page usually needs permission.
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Detailed product page flow, common features of pages that are selling well these days
People often say that pages with the key information visible on the first screen on mobile convert better than long, elaborate product pages.
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Is Live Commerce Still Worth It for New Beauty Brands?
As more cases of generating sales in one go through live broadcasts have become widely known, many teams are considering livestreams from their very first product. However, there’s more to prepare than you might expect.
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Early reviews for a new beauty brand: what is fair and what crosses the line
Every new brand needs its first reviews. Some ways of getting them build trust; others get you banned from marketplaces or in trouble with regulators.
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Efficacy Claims on Product Detail Pages: Wording That Can Easily Cause Problems
Expressions that make cosmetics ads look like they’re for medicines can easily cause problems. I’ve put together some common examples.
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Samples and product trials: where should a new brand start?
The sample budget is limited, but there are many places to use it. Breaking it down by purpose makes the priorities clear.
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Working with Korean beauty creators: what agencies and creators usually ask for
Creator campaigns in Korea move fast. Being ready with the basics shortens the back-and-forth.
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Drugstore Retail Placement Meeting: Materials Brands Should Prepare
Getting listed in a major H&B store is a goal for many new brands. I’ve put together a list of things to prepare, based on questions that often come up in meetings.
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Beauty marketing you fall for anyway: which brands do it best?
On r/Sephora, someone asked which brands consistently nail their marketing. The poster admitted they fall for the hair brand Gisou's marketing every time. Names that came up, and why Glossier: many said it targeted peopl
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Skincare trends estheticians would happily retire
Estheticians on r/Esthetics were asked which skincare trend they'd happily see disappear. The original poster opened with 20-step routines promoted by unqualified influencers, noting that clients often arrive having over
0 0 - 뷰티업계노트Chat
How far do you trust beauty YouTubers' recommendations?
A post titled "Stop watching cosmetics YouTubers" went up on DC Inside's perfume and cosmetics gallery. Dermatologist YouTubers are better, it argued, because cosmetics YouTubers are ultimately in it to launch their own
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