Export & compliance
US MoCRA, EU CPNP, China NMPA and halal. Export compliance and labelling in practice.
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Views over the last 3 weeks, recent ones counting more.- 1UAE cosmetics exports up 67%, but Hormuz risk is the wild cardNEW
- 2K-beauty lookalikes: how to tell a Korean brand from a 'Korean-style' oneNEW
- 3EU Responsible Person: set up your own entity or outsource it?NEW
- 4K-beauty box with no Korean on it: counterfeit or EU export pack?NEW
- 5K-beauty exports hit $7 billion in six months, and Europe is the surpriseNEW
뷰티업계노트QuestionK-beauty box with no Korean on it: counterfeit or EU export pack?
A question on r/AsianBeauty: with their usual European shop out of stock, someone bought Illiyoon Ato Cream on Amazon and received packaging they'd never seen, printed in English, French, German, Italian and Spanish, wit
0 1'Cruelty-free' claims and China sales: the Paula's Choice lawsuit
News that Paula's Choice was being sued over animal-testing claims was shared on r/30PlusSkinCare, with a link to the complaint. It's a class action filed in March 2024 in the US District Court for the Western District o
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After the End of the U.S. De Minimis Exemption: What Brands Shipping Cross-Border and in Small Quantities Should Review
Since late August 2025, the U.S. has ended the de minimis exemption that applied to low-value parcels from all countries. If you were shipping small quantities directly from Korea to U.S. consumers, now is the time to re
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Preparing to Export to the U.S.? What Changed After MoCRA, Summarized on One Page
Since the Modernization of Cosmetics Regulation Act (MoCRA) passed in late 2022, there are more requirements to keep track of in the U.S. than before. I’ve picked out the items that come up often in practice. For those w
0 2 K-beauty lookalikes: how to tell a Korean brand from a 'Korean-style' one
A post on r/AsianBeauty asking whether a set of toner pads was an 'AB marketing scam' drew more than 140 comments. The poster had noticed near-identical rave reviews across TikTok, including promo videos featuring AI-gen
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kbeauty.notesTipsHalal cosmetics certification: the basics for K-beauty brands eyeing Southeast Asia and the Gulf
Halal certification is not mandatory for cosmetics in every market, but in some countries and channels it strongly influences buyers and retailers.
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Entering Japan: Qoo10 first, or Rakuten and Amazon? Considering channel order
This is a question that often comes up among teams preparing to expand online into Japan. Each channel has a different customer base and operating model, so rather than looking for one right answer, it’s important to fin
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ASEAN exports: start by looking at how each country differs
ASEAN may look like a single market, but customs clearance, labeling, and distribution conditions differ from country to country. There is a common framework for basic cosmetics notification systems, but you need to look
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Japan Exports: Common Cosmetic Labeling Pitfalls
Japan is a major market for K-beauty, but its labeling regulations differ from Korea’s. There are many points to check with a local importer and distributor.
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K-beauty in the Middle East: what brands check before entering GCC markets
Gulf markets are often mentioned as a growth area for Korean skincare. A few things come up again and again:
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China Export: Basic Process for Registering General Cosmetics
China is still a large market, but the registration process can be complicated. The procedures differ for general cosmetics and special cosmetics (whitening, sunscreen, etc.).
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Selling Korean cosmetics in the EU: CPNP, Responsible Person and the PIF
The EU is attractive but paperwork-heavy. The core pieces, simplified:
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K-beauty now leads EU imports, and the compliance bill arrives in August
According to a market-analysis newsletter, Korean cosmetics now hold 21.7% of EU imports, ahead of the US at 19.7%. At the same time, a wave of regulation lands all at once. Three regimes taking effect between July and A
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UAE cosmetics exports up 67%, but Hormuz risk is the wild card
The Middle East is one of the markets K-beauty export teams mention most. Korean cosmetics exports to the UAE jumped 67.2% to $286.5M. What the article says The Middle East cosmetics market is projected to grow from $19.
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Entering Southeast Asia: halal certification first, or TikTok Shop first?
One dilemma comes up again and again among teams preparing for Southeast Asia: "Do we get certified first, or start selling first?" Commonly discussed points Indonesia and Malaysia: with large Muslim consumer bases, many
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MoCRA in 2026: GMP and fragrance-allergen rules still pending, recall power already live
Law firm Foley & Lardner summarized where FDA cosmetics oversight stands in 2026. Think of it as a "next step" check for teams that already handled the MoCRA basics (facility registration, product listing, safety substan
0 0 EU bans TPO in gel nail products: what nail brands need to check
If you export gel polish, you have probably heard this already. Since September 1, 2025 the EU lists TPO (trimethylbenzoyl diphenylphosphine oxide) as a prohibited cosmetic ingredient. What it is A photoinitiator that ma
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Korea passes the US to become the world’s No. 2 cosmetics exporter, now shipping to 202 countries
In 2025 Korea overtook the United States to become the world's second-largest cosmetics exporter. France is still No. 1. Global cosmetics exports (2025) France: $24.3B Korea: $11.4B (+11.8%) United States: $10.8B Other n
0 0 Why new Korean brands pop up on Qoo10 every week: Mega Debut
Open Qoo10 Japan lately and you will see a lot of Korean brands you have never heard of. Much of that comes from Mega Debut, a launch programme for brands entering Japan. FASHIONSNAP reported its first-year results. Year
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韓国コスメ手帖NewsKorean cosmetics exports to Japan top $1 billion for a second year
Korean trade paper Beautynury broke down the Ministry of Food and Drug Safety's 2025 cosmetics export figures by country. Overall 2025 cosmetics exports: $11.431 billion, up 12.3%. Export destinations grew from 172 count
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