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  1. ShoppingNews

    Olive Young opened its first US store in Pasadena, with five more planned

    No need to fly to Myeongdong for the Olive Young experience any more, at least if you live near LA. The Korean health and beauty chain opened its first US store in Pasadena on May 28, 2026. What is inside, per the report

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  2. Makeup & colorQuestion

    K-beauty lighter brows: softer look or a mismatch on high-contrast faces?

    A question in r/AsianBeauty from someone with pale skin, dark hair and light eyes. Korean celebrities have been lightening their brows for a softer look, so would that suit a high-contrast face, or wash it out? What the

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  3. Korean & cultureTips

    Lotte World Tower, HUNTR/X’s Soul Spot

    The piece begins with a line that calls HUNTR/X’s “Golden” to mind, then shifts right into the story of Lotte World Tower, the building that inspired HUNTR/X’s home. After a packed tour schedule, HUNTR/X returns to a hom

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  4. Places & experiencesTips

    Ikseon-dong Hanok Alley: how to enjoy Seoul’s oldest hanok cafe district

    Ikseon-dong is one of Seoul's oldest hanok clusters, and lately one of its trendiest. A decade ago it was a quiet residential pocket; today young entrepreneurs have turned century-old hanok into cafes, small galleries an

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  5. Places & experiencesTips

    Seochon and Tongui-dong: wandering Seoul’s quietest historic alleys

    Seochon, tucked against the western wall of Gyeongbokgung, is one of Seoul's oldest neighborhoods, and unlike Bukchon it hasn't turned into a tourist set piece. People still shop and walk their dogs among low hanok house

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  6. ShoppingTips

    Lotte World Tower & Lotte World Mall

    Lotte World Mall is a shopping and tourism destination where you can enjoy the latest fashion trends and a refined lifestyle. It is home to Lotte Avenuel, Korea’s largest luxury department store. One-stop shopping and cu

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  7. RoutinesChat

    Is Korean skincare really better? An old thread says "it depends"

    On Mobile01's women's forum in Taiwan, a discussion started in late 2020: the poster said their friends used to buy Western department-store brands such as Estée Lauder and Lancôme, but in recent years had found Korean s

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  8. Korean & cultureTips

    A Special Seoul Trip into K-Content Soul Spots

    Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall

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