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MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0MUSINSA Store Seongsu at Daelim Warehouse
MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years
0 0Foreign spending in Seongsu doubled in a year: the numbers
Just how hot is Seongsu with international visitors? This year's numbers are pretty clear. According to Korean press, foreign tourists spent about 208.2 billion won in the Seongsu area from January to May 2026, more than
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
0 0Seoul Forest Atelier-gil: the café and fashion street next to the park
Atelier-gil is the street running along the edge of Seoul Forest that's been reshaped since early 2026 into a fashion- and lifestyle-focused shopping strip, driven by a public-private project between Musinsa and Seongdon
0 0Olive Young N Seongsu's scalp check: 9 in 10 users are foreigners
Are people coming to Korea to look after their scalp, not just their skin? One number stood out in a report on the Seongsu shopping district this year. At Olive Young N Seongsu, about 90% of people using the scalp consul
0 0First solo trip to Seoul as a woman who speaks no Korean: what did others say?
A woman planning her first solo trip asked on the Tripadvisor Seoul forum: will Seoul be hard to get around without Korean? She planned a taxi from the airport and organised day tours, and wanted to know which area to st
0 0Daiso Myeongdong Station: which of the 12 floors to hit first
Right outside Myeongdong Station stands a twelve-floor Daiso — the store reopened even bigger in 2023 and local reporting calls it one of the largest branches in the country. It doesn't look much like a dollar-store chai
0 0K-beauty M&A in 2025: 26 deals worth $1.8B, the biggest since COVID
M&A data provider ION Analytics tallied K-beauty deal flow for 2025 (as of November 2025). Overall 26 K-beauty deals worth $1.8B, a post-COVID record Four of the top 10 deals of the past five years came in 2025 Four priv
0 0Seoul Yangnyeong Market
Seoul Yangnyeong Market is Korea’s largest comprehensive Korean medicine complex, with more than 800 herbal medicine-related shops. All kinds of medicinal ingredients from across the country gather here. Seoul Yangnyeong
0 0Dior Seongsu concept store: what's showing and how to visit
Dior Seongsu is the brand's Seoul outpost in Seongsu-dong, run less like a standard boutique and more like a space that gets a full thematic overhaul each season. As of August 2026, it was showing creative director Jonat
0 1COEX Mall
COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater
0 0More breakouts since you started a pore primer: is the primer really to blame?
Silicone pore primers that blur texture are a makeup staple for many people. At the same time, "I started a primer and got more tiny bumps" is a common post. Points people often raise Many argue the issue is less the sil
0 0Do you trust K-beauty rankings, or do they just make things viral?
Real-time rankings, award shelves and "No. 1" stickers are everywhere in Korean beauty retail. Some shoppers treat them as a shortcut. Others think they feed a loop: a product ranks, gets more shelf space, sells more, ra
0 0Olive Young Seomyeon Town, Busan: which store to pick and what's inside
Search "Olive Young Seomyeon" and you're probably trying to decide whether the flagship built into Seomyeon subway station is worth the detour. Reporting on Busan's Olive Young expansion says it is: this is one of the la
0 0Cold water closes pores? Four pore myths, cleared up
Pores attract more old wives' tales than almost any other skin topic. Here are the ones dermatologists correct most often. 1. "Steam opens them, cold water shuts them" Pores have no muscles to open and close like doors.
0 0Korean skincare ordered to Malaysia got held at customs: what now?
On r/malaysia, someone who had just moved back after a few years abroad said they'd always ordered Korean skincare from a Korean retailer's global website without trouble. This time a letter from Malaysian customs said t
0 1Olive Young order under NT$2,000 but declared higher? Taiwan import tax
On Dcard's makeup board in Taiwan, someone placed an Olive Young Global order during a big sale and kept it just under NT$2,000 to get free shipping. But the declared value shown in the customs app (EZ WAY) came out abov
0 0Getting prescription glasses made in Korea: still good value in 2026?
On the Tripadvisor South Korea forum, a traveller with a three-week trip asked whether ordering glasses in Seoul is still worth it. Their spec was demanding: varifocal, light-reactive lenses that darken in the sun, anti-
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