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Nonfiction Seongsu: the fragrance flagship inside the K-beauty cluster
Nonfiction is a lifestyle beauty brand built around fragrance and body care, and its Seongsu store sits inside what a 2026 shopping guide calls Seongsu's K-beauty cluster, alongside Olive Young N, Amore Seongsu and Tambu
0 0Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street
Yeonmujang-gil in Seongsu-dong is a culture street in Seongdong-gu, Seoul, where the legacy of its industrial era, when shoe factories once stood close together, now meets a contemporary urban mood. The name “Yeonmujang”
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0Seongsu Kuoca | A Fresh Handmade Skincare Experience
Kuoca draws its name from the Italian word for chef, cuoca, and reflects the idea of conveying refined flavors with a chef’s sincerity, much like fine dining, to delight all five senses. Instead of mass-produced goods, t
0 0Foreign spending in Seongsu doubled in a year: the numbers
Just how hot is Seongsu with international visitors? This year's numbers are pretty clear. According to Korean press, foreign tourists spent about 208.2 billion won in the Seongsu area from January to May 2026, more than
0 0Monami Store Seongsu: DIY Stationery and Ink Lab in Seongsu-dong
Monami FACTORY, which first opened in Seongsu-dong in 1963, has now been transformed into Monami Store Seongsu. Here, you can get hands-on with Monami products and enjoy a more personal experience by making your own DIY
0 0First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?
Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I
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0 0Olive Young N Seongsu: what's inside and how to shop it
Olive Young N Seongsu is the chain's biggest single store and its test bed for what a K-beauty flagship can be, according to https://www.glowolive.net/ko/oliveyoung-n-seongsu/. Set inside the Factorial Seongsu building,
0 1MUSINSA Store Seongsu at Daelim Warehouse
MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years
0 0Dior Seongsu concept store: what's showing and how to visit
Dior Seongsu is the brand's Seoul outpost in Seongsu-dong, run less like a standard boutique and more like a space that gets a full thematic overhaul each season. As of August 2026, it was showing creative director Jonat
0 1Seongsu Handmade Shoe Street
A short distance from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street stands as Korea’s largest handmade shoe industry district. It is also the country’s biggest handmade shoe production center, with 70% o
0 0Tamburins Seongsu: trying scent in a concrete garden
Tamburins Seongsu is the brand's third standalone flagship after Sinsa and Samcheong, built inside a Seongsu building stripped down to bare concrete framing (https://www.harpersbazaar.co.kr/article/82295). The theme is "
0 0Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area
0 0Olive Young N Seongsu's scalp check: 9 in 10 users are foreigners
Are people coming to Korea to look after their scalp, not just their skin? One number stood out in a report on the Seongsu shopping district this year. At Olive Young N Seongsu, about 90% of people using the scalp consul
0 0Seongsu-dong Food and Photo Spots Guide, Seoul Must-Visit
Seongsu-dong is a favorite for independent travelers in Korea. With hidden eateries, stylish cafes, and distinctive local shops, it is one of the best areas for a Seoul city walk. Here is a one-day Seongsu-dong itinerary
0 0AMOREPACIFIC / K-Beauty Makeup Class
(SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's
0 0LCDC Seoul: what's on each floor of Seongsu's converted garage
LCDC Seoul is a four-floor culture and shopping complex built inside a former car repair garage, run by SJ Group and named after the fashion label LE CONTE DES CONTES, roughly "a story within a story." By July 2025 the s
0 0Where to go after Myeongdong? A guide to walking Hannam-dong
Hannam-dong is one of the areas the Korea Tourism Organization is promoting to Japanese travellers alongside Seongsu. Unlike busy Myeongdong, it is known as a calmer, more grown-up shopping neighbourhood. What kind of ar
0 0Seoul beauty pop-ups: a checklist so you don't show up for nothing
Brand pop-up stores in Seongsu, Hannam or The Hyundai Seoul often run for a few days, a few weeks at most. That's why travellers so often post "it had already closed" or "the line was too long, I gave up." Here are the t
0 0Not Myeongdong or Hongdae: Tourists Are Heading to CU in Seongsu
CU, the Korean convenience-store chain, has recently become a new must-visit spot for overseas tourists. Located in Seongsu-dong, Seoul, the ‘CU Seongsu Dessert Park Store’ opened in February this year and quickly drew a
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