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  1. Food & cafésQuestion

    Landing in Seoul at dawn: where do you get breakfast and watch the city wake up?

    A family arriving in Seoul around 7:30 in the morning, with small children tired from the flight, asked on the Tripadvisor Seoul forum: where is a good place to watch the city come to life, and is there a market known fo

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  2. ShoppingTips

    Itaewon Street

    Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo

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  3. Korean & cultureTips

    A Special Seoul Trip into K-Content Soul Spots

    Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall

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  4. Places & experiencesTips

    Ikseon-dong Hanok Alley: how to enjoy Seoul’s oldest hanok cafe district

    Ikseon-dong is one of Seoul's oldest hanok clusters, and lately one of its trendiest. A decade ago it was a quiet residential pocket; today young entrepreneurs have turned century-old hanok into cafes, small galleries an

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  5. Korean & cultureTips

    Leeum Museum of Art: Samsung's private museum on a Hannam-dong hill

    A five-minute uphill walk from Hangangjin station brings you to Leeum Museum of Art, the Samsung-founded museum on a quiet slope in Hannam-dong. It's known as much for its architecture as its collection: three separate b

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  6. Places & experiencesTips

    More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands

    In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag

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  7. ShoppingTips

    Dosan Park street: walking the Tamburins, SINOON and Diptyque flagships

    Haus Nowhere Dosan isn't the only reason to walk around Dosan Park. Along the streets ringing the park, beauty and lifestyle concept stores are scattered: a standalone Tamburins flagship, a flagship for Korean skincare b

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  8. ShoppingTips

    Lotte Duty Free Myeongdong Main: how to dodge the busiest floors

    Lotte Duty Free's Myeongdong main store is the one almost every group tour bus stops at, and it's worth knowing what you're walking into before you go. The building sits above Euljiro 1(il)-ga, a short walk from Myeongdo

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  9. Korean & cultureTips

    Bukchon Hunters’ Curated Souvenir Shopping Playlist

    Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you

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