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  1. ShoppingTips

    Shopping in Myeong-dong

    Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department

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  2. Transport, SIM & paymentsNews

    Seoul's Climate Card for visitors: short passes stay, the 30-day one goes

    Seoul is reshuffling its unlimited transit cards this autumn, and a lot of travellers have asked whether the tourist version is affected. According to the Seoul city site, the short-term passes remain. Short-term pass pr

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  3. Korean & culturePoll

    If you could do just one K-culture experience in Seoul, what would it be?

    On a Seoul trip, K-culture experiences are almost as popular as shopping. Here's roughly what travel forums keep recommending: Hanbok and a palace walk: often named as the experience that gives you the most photos K-pop

    Poll

    Just one K-culture experience in Seoul?

    Pick one to see the results

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  4. Transport, SIM & paymentsChat

    Seoul after midnight: what's actually open once the subway stops?

    Seoul has a reputation as a city that never sleeps, but travellers often get caught out when the subway stops running around midnight. So what is really open late, and how do people get home? What people usually find ope

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  5. ShoppingTips

    Dongmyo Flea Market

    Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa

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  6. Plans & itinerariesNews

    Japanese visitors to Korea hit a record in 2025: the "go to Korea today" era

    According to the Korea Tourism Organization, 3.65 million Japanese travellers visited Korea in 2025, a new record. The 2026 target is 4.5 million (up 23%). Here is what Japanese travel trade site Travel Voice reported ab

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  7. ShoppingTips

    Itaewon Street

    Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo

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  8. Places & experiencesNews

    Foreign spending in Seongsu doubled in a year: the numbers

    Just how hot is Seongsu with international visitors? This year's numbers are pretty clear. According to Korean press, foreign tourists spent about 208.2 billion won in the Seongsu area from January to May 2026, more than

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  9. Transport, SIM & paymentsQuestion

    First solo trip to Seoul as a woman who speaks no Korean: what did others say?

    A woman planning her first solo trip asked on the Tripadvisor Seoul forum: will Seoul be hard to get around without Korean? She planned a taxi from the airport and organised day tours, and wanted to know which area to st

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  10. Korean & cultureQuestion

    K-pop fan trip: besides concerts, what's the one thing you always do in Seoul?

    Lots of K-pop fans come to Korea for concerts or music show recordings. But on travel forums, what else they always do in Seoul varies a lot. The ones that come up most: Visiting agency buildings or official merch shops:

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  11. ShoppingTips

    Galleria Department Store Luxury Hall

    Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street, the fashion district, and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST accordi

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  12. ShoppingTips

    Insadong-gil

    Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav

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  13. ShoppingTips

    Lotte Department Store Main Branch

    Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve

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  14. ShoppingTips

    Jongno Jewelry Street / Arcade

    Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesal

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  15. Food & cafésTips

    Gyeongui Line Forest Park, Yeonnam-dong: how to walk it and where to stop for coffee

    Gyeongui Line Forest Park is what Seoul built after burying an old railway line underground: a roughly 6.3-kilometre green corridor running from Mapo-gu into Yongsan-gu. The Yeonnam-dong stretch near Hongdae is the most

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  16. Stays & neighbourhoodsTips

    Where to stay in Seoul on a first trip: five neighbourhoods, honest trade-offs

    “Where should I stay?” is probably the most asked question on Seoul travel forums. There is no single right answer, but the same five areas keep coming up. Myeongdong / Jung-gu Central, easy airport bus links, shopping o

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  17. Transport, SIM & paymentsQuestion

    Seoul in August: sightsee early, nap, go out at night. Enough for the heat?

    A solo traveller who can only visit in mid-August shared a plan on the Tripadvisor Seoul forum: leave the hotel by 9, see as much as possible until 2, nap, then head out again in the evening for the city's nightlife. Wou

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  18. ShoppingTips

    COEX Mall

    COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater

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  19. Places & experiencesTips

    Seoul beauty pop-ups: a checklist so you don't show up for nothing

    Brand pop-up stores in Seongsu, Hannam or The Hyundai Seoul often run for a few days, a few weeks at most. That's why travellers so often post "it had already closed" or "the line was too long, I gave up." Here are the t

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  20. ShoppingTips

    Apgujeong Rodeo Street: how to shop Seoul's original luxury-fashion beauty district

    Across the street from Galleria Department Store's Luxury Hall runs an L-shaped strip about 422 meters long: Apgujeong Rodeo Street. It got its name from Beverly Hills' Rodeo Drive, and it became Korea's first real fashi

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