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Dongdaemun Shopping Town
Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon
0 0First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?
Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I
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Your first beauty shopping stop in Seoul?
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0 0The Hyundai Seoul
The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 soccer fields. Built in 2021, this mall offers shoppers a spacious and diverse shopping experience, along with excellent rest areas
0 0Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0Gentle Monster Hongdae Flagship Store
Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. This three-story Gentle Monster store in Hongdae lets you see striking sunglasses and eyegl
0 0COEX Mall
COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater
0 0Nonfiction Seongsu: the fragrance flagship inside the K-beauty cluster
Nonfiction is a lifestyle beauty brand built around fragrance and body care, and its Seongsu store sits inside what a 2026 shopping guide calls Seongsu's K-beauty cluster, alongside Olive Young N, Amore Seongsu and Tambu
0 0Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa
0 0Hyundai Department Store Trade Center Branch
Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch follows a sleek, urban concept and offers a wide variety of well-known Korean brands and overseas luxury brands. Overseas fashion bran
0 0Lotte Department Store Main Branch
Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve
0 0Sinsa-dong Garosu-gil
Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f
0 0Seoul Yangnyeong Market
Seoul Yangnyeong Market is Korea’s largest comprehensive Korean medicine complex, with more than 800 herbal medicine-related shops. All kinds of medicinal ingredients from across the country gather here. Seoul Yangnyeong
0 0Leaving Seoul with one free kilo of luggage. What fills it?
Everyone who shops in Seoul knows the moment: the suitcase is closed, the scale says there is room for about one more kilo, and you are standing in a drugstore. Forum threads about Korea hauls tend to split into camps: S
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One free kilo in your suitcase leaving Seoul. What goes in?
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0 0Itaewon Street
Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo
0 0Shinsegae Department Store Gangnam Branch
Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s
0 0Lotte Duty Free Myeongdong Main: how to dodge the busiest floors
Lotte Duty Free's Myeongdong main store is the one almost every group tour bus stops at, and it's worth knowing what you're walking into before you go. The building sits above Euljiro 1(il)-ga, a short walk from Myeongdo
0 0Gwangjang Market
As one of the liveliest traditional markets in Seoul, it is also easy for travelers to visit because it is located in the center of the city. This traditional market, which formed in the early 20th century and has a long
0 0LCDC Seoul: what's on each floor of Seongsu's converted garage
LCDC Seoul is a four-floor culture and shopping complex built inside a former car repair garage, run by SJ Group and named after the fashion label LE CONTE DES CONTES, roughly "a story within a story." By July 2025 the s
0 0Seoul Forest Atelier-gil: the café and fashion street next to the park
Atelier-gil is the street running along the edge of Seoul Forest that's been reshaped since early 2026 into a fashion- and lifestyle-focused shopping strip, driven by a public-private project between Musinsa and Seongdon
0 0Sightseeing by day, shopping by night: planning an evening beauty run in Seoul
On a packed itinerary, beauty shopping always gets pushed to the evening. Go without a plan, though, and you'll end up staring at closed shutters. Here's what travellers commonly share. 1. Check opening hours first Even
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