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Dongdaemun Shopping Town
Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon
0 0Shopping in Myeong-dong
Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department
0 0Boontheshop Cheongdam
Opened in 2004 as Korea’s first luxury multi-store, Boontheshop Cheongdam was upgraded and redesigned by architect Peter Marino in 2014. Boontheshop Cheongdam is an iconic space in the Cheongdam area and a global fashion
0 0Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0Nonfiction Seongsu: the fragrance flagship inside the K-beauty cluster
Nonfiction is a lifestyle beauty brand built around fragrance and body care, and its Seongsu store sits inside what a 2026 shopping guide calls Seongsu's K-beauty cluster, alongside Olive Young N, Amore Seongsu and Tambu
0 0Mecenatpolis
Located near Hapjeong Station, Mecenatpolis is a high-rise mixed-use shopping complex with 34 stories above ground and 7 basement levels. Inside the apartment complex are Lotte Cinema, Homeplus, a variety of restaurants
0 0Gentle Monster Hongdae Flagship Store
Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. This three-story Gentle Monster store in Hongdae lets you see striking sunglasses and eyegl
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?
Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I
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0 0Seongsu Handmade Shoe Street
A short distance from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street stands as Korea’s largest handmade shoe industry district. It is also the country’s biggest handmade shoe production center, with 70% o
0 0Lotte Department Store Main Branch
Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve
0 0Hyundai Department Store Trade Center Branch
Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch follows a sleek, urban concept and offers a wide variety of well-known Korean brands and overseas luxury brands. Overseas fashion bran
0 0Sinsa-dong Garosu-gil
Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f
0 0Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa
0 0Ewha Womans University Shopping Street: what's left, and how to walk it
The shopping street outside Ewha Womans University grew up around one of Seoul's best-known women's universities, and for decades it's been where students — and, increasingly, visitors — go for cheap, trend-driven clothe
0 0Lotte Duty Free Myeongdong Main: how to dodge the busiest floors
Lotte Duty Free's Myeongdong main store is the one almost every group tour bus stops at, and it's worth knowing what you're walking into before you go. The building sits above Euljiro 1(il)-ga, a short walk from Myeongdo
0 0Shinsegae Department Store Gangnam Branch
Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s
0 0COEX Mall
COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater
0 0Sightseeing by day, shopping by night: planning an evening beauty run in Seoul
On a packed itinerary, beauty shopping always gets pushed to the evening. Go without a plan, though, and you'll end up staring at closed shutters. Here's what travellers commonly share. 1. Check opening hours first Even
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
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