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  1. Brands & OEMChat

    K-beauty lookalikes: how to tell a Korean brand from a 'Korean-style' one

    A post on r/AsianBeauty asking whether a set of toner pads was an 'AB marketing scam' drew more than 140 comments. The poster had noticed near-identical rave reviews across TikTok, including promo videos featuring AI-gen

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