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Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0CHICOR Gangnam Station: inside Shinsegae's hyper-personalized beauty flagship
One minute's walk from Exit 11 of Gangnam Station, on the first floor of 408 Gangnam-daero, Shinsegae's beauty-edit chain CHICOR opened a roughly 130-pyeong (about 430 square meter) flagship on June 27, 2025. It replaced
0 0Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0AK& Hongdae: a floor-by-floor guide to Seoul's youth mall by Hongik University
AK& Hongdae is the five-floor mall right at Exit 4 of Hongik University Station, the same corner K-pop fans, streetwear shoppers and late-night Hongdae crowds have used as a meeting point for years. Unlike the standalone
0 0Where did "fair = beautiful" come from? A Thai forum debates it
On Pantip, someone asked a question many Thai readers recognise: today most people seem to prefer fair skin and link it with beauty, so where did that start? Did people in the Ayutthaya era, before much contact with fore
0 0ODMs are posting record results. What does that mean for small brands’ production slots?
The two biggest Korean ODMs just had record quarters, and reports say factories now run busy year-round as the off-season fades. Good news for the industry, but early-stage brands may feel it differently. Worries small b
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