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Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0K-Beauty at Its Finest: Flagship Stores
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of
0 0K-Beauty Places Born as Complex Cultural Spaces
Cosmetics brand stores are evolving. They are being reborn from places that simply ‘sold’ cosmetics into spaces that offer consumers more than that and, further, embody brand values in a sensory way. Along with modern in
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