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  1. ShoppingTips

    Dongdaemun Shopping Town

    Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon

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  2. ShoppingTips

    Sinsa-dong Garosu-gil

    Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f

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  3. ShoppingTips

    Itaewon Street

    Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo

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  4. ShoppingTips

    Galleria Department Store Luxury Hall

    Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street, the fashion district, and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST accordi

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  5. ShoppingTips

    Lotte Department Store Main Branch

    Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve

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  6. ShoppingTips

    Hyundai Department Store Trade Center Branch

    Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch follows a sleek, urban concept and offers a wide variety of well-known Korean brands and overseas luxury brands. Overseas fashion bran

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  7. ShoppingTips

    Insadong-gil

    Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav

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  8. ShoppingTips

    Namdaemun Market

    Namdaemun Market is a huge distribution center visited by 500,000 people a day and Korea’s largest traditional market. Having been established as a street market since the mid-Joseon period, Namdaemun Market is as large

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  9. ShoppingTips

    I'PARK Mall

    I'PARK Mall is Korea’s first mixed-use shopping mall, located in Yongsan, a mecca for shopping. It is fully equipped with shopping, cultural, and dining facilities. Because you can buy quality products at reasonable pric

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  10. ShoppingTips

    Dongdaemun General Market

    Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b

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  11. Korean & cultureQuestion

    K-pop fan trip: besides concerts, what's the one thing you always do in Seoul?

    Lots of K-pop fans come to Korea for concerts or music show recordings. But on travel forums, what else they always do in Seoul varies a lot. The ones that come up most: Visiting agency buildings or official merch shops:

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  12. ShoppingTips

    Seongsu Handmade Shoe Street

    A short distance from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street stands as Korea’s largest handmade shoe industry district. It is also the country’s biggest handmade shoe production center, with 70% o

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  13. Plans & itinerariesQuestion

    One free day in Seoul: which day trip would you actually take?

    A lot of itineraries have one open day, and the “best day trip from Seoul” question comes up constantly. These are the names that keep appearing, with the trade-offs people mention: Suwon (Hwaseong Fortress): reachable b

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  14. ShoppingTips

    Seoul Yangnyeong Market

    Seoul Yangnyeong Market is Korea’s largest comprehensive Korean medicine complex, with more than 800 herbal medicine-related shops. All kinds of medicinal ingredients from across the country gather here. Seoul Yangnyeong

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  15. ShoppingTips

    Gwangjang Market

    As one of the liveliest traditional markets in Seoul, it is also easy for travelers to visit because it is located in the center of the city. This traditional market, which formed in the early 20th century and has a long

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  16. ShoppingTips

    Haus Nowhere Dosan (formerly Haus Dosan): Gentle Monster, Tamburins and Nudake in one building

    Right next to Dosan Park stands a five-story, board-formed concrete building known as Haus Nowhere Dosan. It used to be called simply "Haus Dosan," but once sister locations opened in Shanghai, Shenzhen, Seoul's Seongsu-

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  17. Plans & itinerariesPoll

    Where does most of your Korea trip budget actually go?

    Budget threads for Korea tend to follow a pattern: people plan carefully for flights and hotels, then get surprised by where the rest of the money went. The usual suspects, from what travellers share Accommodation: the b

    Poll

    What took the biggest share of your Korea trip budget?

    Pick one to see the results

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  18. ShoppingTips

    Noryangjin Fish Market

    A place where you can meet the sea in the middle of Seoul, far from the coast. Noryangjin Fish Market is located at Noryangjin Station on Subway Lines 1 and 9. Seafood from all over the country gathers here and is transp

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  19. Korean & cultureQuestion

    Tipping in Korea: housekeeping, guides, taxis and leftover coins

    Someone heading to Seoul the following week asked on the Tripadvisor Seoul forum: what is the tipping culture, if any? They were thinking of hotel housekeeping, restaurant staff, tour guides and taxis, and also wondered

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  20. Korean & cultureTips

    Namsan Seoul Tower, Saja Boys’ Soul Spot

    The story opens by recalling Saja Boys’ “Your Idol” stage and noting why Namsan Seoul Tower is viewed as the inspiration for the scene’s climactic moment. As the final sequence builds toward the climax of K-Pop Demon Hun

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