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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Poll: which viral skincare trend do you think is most overrated?
TikTok and skincare forums have turned a lot of Korean-inspired habits into global trends. Some stuck, some faded, and some still spark arguments every week. A quick refresher on the contenders: Glass skin: the ultra-dew
Poll
Which viral trend do you think is most overrated?
Pick one to see the results
0 0Poll: which buzzy K-beauty ingredient are you most curious about?
Every few months a new ingredient takes over K-beauty feeds. Right now a handful keep coming up in hauls, reviews and beauty press: PDRN ("salmon DNA"): in serums and ampoules marketed for skin recovery Spicules: the pri
Poll
Which trending ingredient do you want us to dig into next?
Pick one to see the results
0 0@cosme's H1 2026 awards: the word Japan and Korea share is PDRN
istyle, the company behind Japan's @cosme review site, published a column comparing its first-half 2026 Best Cosmetics winners across Japan, Korea, Hong Kong and Taiwan. Here is what stands out for K-beauty fans. Skincar
0 0Spicule serums: what the "microneedle in a bottle" trend actually is
Spicule products are one of the loudest K-beauty trends on TikTok right now. Beauty coverage often calls them "liquid microneedling," which is catchy but a bit misleading. What's inside Spicules are tiny, needle-shaped s
0 0Soft matte or skincare gloss? The two lip trends of 2026
An analysis comparing @cosme's first-half 2026 Best Cosmetics across four Asian markets found lips splitting in two directions. It applies neatly to choosing K-beauty lip products too. 1. Soft matte Smooth going on, powd
0 0Lines around the block for a men's beauty popup: the numbers behind it
When CJ Olive Young opened its first Men's Beauty popup in Seoul, the turnout surprised a lot of people. The Korea Times put numbers on it. From the report: Over 12,000 visitors in 10 days (Aug. 30 to Sept. 8, 2024), wit
0 0Olive Young Gangnam Town: shopping the big-format store near Gangnam Station
If the only Olive Young flagships you know are Myeongdong or Seongsu, you might miss that Gangnam-daero has its own large-format branch: Olive Young Gangnam Town, at 429 Gangnam-daero, Seocho-gu, within the Gangnam Stati
0 0Olive Young Hongdae Town: what's on each floor and what you can actually try
Olive Young Hongdae Town opened on April 26, 2024 at the entrance to Hongdae's "Walking Street," built as an experience-first store rather than a plain shelf-and-checkout shop. At three floors and roughly 991 square mete
0 0Princess packaging, witch concepts, fruit tubes: miss "old K-beauty"?
A nostalgic post in r/AsianBeauty from a Korean user who grew up with these brands. They miss the K-beauty of around 2012–2013: Skinfood's fruit-shaped hand creams and food theme, cupcake lip balms, Etude's princess look
0 1Gloshell Arrives at ANZ Pharmacy in Seongsu
Gloshell now has an offline stop in Seongsu. The Squalane Melt Lip Balm and 3 Second Skinbooster Serum are available to see at ANZ Pharmacy, so you can check the products in person instead of relying only on product page
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