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Apgujeong Rodeo Street: how to shop Seoul's original luxury-fashion beauty district
Across the street from Galleria Department Store's Luxury Hall runs an L-shaped strip about 422 meters long: Apgujeong Rodeo Street. It got its name from Beverly Hills' Rodeo Drive, and it became Korea's first real fashi
0 0Galleria Department Store Luxury Hall
Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street, the fashion district, and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST accordi
0 0Hyundai Department Store Main Branch
Located in Apgujeong-dong, the center of fashion, Hyundai Department Store Main Branch is a shopping space made up of Korea’s top luxury brands. It brings together products from popular premium brands such as Mulberry, D
0 0Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0Sinsa-dong Garosu-gil
Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f
0 0Boontheshop Cheongdam
Opened in 2004 as Korea’s first luxury multi-store, Boontheshop Cheongdam was upgraded and redesigned by architect Peter Marino in 2014. Boontheshop Cheongdam is an iconic space in the Cheongdam area and a global fashion
0 0Haus Nowhere Dosan (formerly Haus Dosan): Gentle Monster, Tamburins and Nudake in one building
Right next to Dosan Park stands a five-story, board-formed concrete building known as Haus Nowhere Dosan. It used to be called simply "Haus Dosan," but once sister locations opened in Shanghai, Shenzhen, Seoul's Seongsu-
0 0Cheongdam-dong hair & makeup salons: trying a K-style look without being a celebrity
Cheongdam-dong and Apgujeong have long been home base for stylists who work with K-pop idols and actors, and lately several of those salons have become a tourist stop in their own right. A September 2026 Nate report says
0 0Gentle Monster Sinsa Flagship Store
Gentle Monster is a Korean eyewear brand that has attracted attention through collaborations with popular Hallyu stars. Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store catches the eye with it
0 0Dosan Park street: walking the Tamburins, SINOON and Diptyque flagships
Haus Nowhere Dosan isn't the only reason to walk around Dosan Park. Along the streets ringing the park, beauty and lifestyle concept stores are scattered: a standalone Tamburins flagship, a flagship for Korean skincare b
0 0Olive Young Gangnam Town: shopping the big-format store near Gangnam Station
If the only Olive Young flagships you know are Myeongdong or Seongsu, you might miss that Gangnam-daero has its own large-format branch: Olive Young Gangnam Town, at 429 Gangnam-daero, Seocho-gu, within the Gangnam Stati
0 0CHICOR Gangnam Station: inside Shinsegae's hyper-personalized beauty flagship
One minute's walk from Exit 11 of Gangnam Station, on the first floor of 408 Gangnam-daero, Shinsegae's beauty-edit chain CHICOR opened a roughly 130-pyeong (about 430 square meter) flagship on June 27, 2025. It replaced
0 0Seoul Through the Lens of Hollywood Stars
The second installment of the sci-fi series Dune, Dune: Part Two, recently premiered in Korea and quickly became a major hit. With the film’s release, the Dune cast also came to Korea and drew considerable attention. Tim
0 0K-Beauty at Its Finest: Flagship Stores
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 02023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
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