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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Beauty marketing you fall for anyway: which brands do it best?
On r/Sephora, someone asked which brands consistently nail their marketing. The poster admitted they fall for the hair brand Gisou's marketing every time. Names that came up, and why Glossier: many said it targeted peopl
0 0Spotting guerrilla marketing in 'genuine' skincare recommendations
A post titled "Beware guerrilla marketing" on r/30PlusSkinCare drew more than 200 comments. The poster had noticed a sudden wave of posts praising one body lotion, and whenever they commented that it looked like an ad, t
0 1"Microbiome skincare": where R&D and marketing see it differently
Microbiome shows up in almost every new product brief these days. But R&D and marketing tend to read the word very differently. Where the friction usually is Very different ingredients share one label: lactobacillus ferm
0 0Creator briefs: how much should a brand actually specify?
Anyone running creator collaborations hits the same tension: the tighter the brief, the safer it feels, but the more awkward the content gets. What brands usually want locked in The product name, key ingredient and how t
0 0Before-and-after photos in cosmetic ads: how far is okay?
Before-and-after photos are among the most powerful assets in cosmetic advertising. That also makes them easy to get wrong, so marketers ask about them constantly. Common concerns Same conditions? Different lighting, ang
0 0New beauty brand, small budget: where does your creator money go first?
For a young brand with limited funds, splitting the creator budget is a constant headache. Talk to people in the industry and the options usually fall into a few camps. Common choices One or two big creators: awareness j
Poll
Where would you spend your first-quarter creator budget first?
Pick one to see the results
0 0Korea now requires a "virtual person" label on ads with AI-generated models
AI-generated models are all over beauty ads. Korea's Fair Trade Commission revised its endorsement guidelines, and from June 1, 2026 ads featuring them must be labeled. Key points Ads with AI-made people must clearly say
0 0How do you explain "biotech" ingredients to shoppers?
Fermentation, recombinant proteins, cell-culture extracts: supplier catalogs are full of ingredients labeled "biotech" these days. But brand teams say explaining them on a product page is where things get stuck. Why it i
0 0Can you run a customer's review video as an ad? Where the line is on UGC reuse
Videos customers post on their own often outperform brand ads. So teams keep asking whether they can run UGC (user-generated content) as ad creative. There is more to check than it seems. Issues that come up Scope of per
0 0New product planning: where does your team usually start?
Every brand seems to start new products from a different place. Some begin with customer reviews, others with a supplier meeting. Listening to the industry, the starting points usually fall into a few groups. Common star
Poll
Where did your latest new product idea start?
Pick one to see the results
0 0Korea: posts written to win review contests now need ad disclosure too
The "best review" awards and review prize draws beauty brands love to run just got a closer look. Korea's Fair Trade Commission released revised guidance on undisclosed endorsements on December 2, 2025. What changed Revi
0 0Solo skincare founder: where should time and money go first?
A one-person founder who just launched a niche skincare brand asked r/ecommerce for help. With an accounting background, e-commerce was new to them. Early traction came from Reddit communities, but video editing was eati
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