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Skin, K-beauty, Korea trips and the beauty industry — ask and share
TikTok’s K-beauty formula: bring creators in at the idea stage
TikTok's global product marketing lead explained to Korean press why K-beauty works so well on the platform. Examples from TikTok Shop US Medicube (APR): No. 1 with $16.77M in sales over 30 days Dr. Melaxin (Brand501): N
0 0Creator briefs: how much should a brand actually specify?
Anyone running creator collaborations hits the same tension: the tighter the brief, the safer it feels, but the more awkward the content gets. What brands usually want locked in The product name, key ingredient and how t
0 0Working with overseas creators: where ingredient explanations get lost in translation
When brands collaborate with creators abroad, a surprising number of problems come from translating ingredient and benefit explanations. Korean materials get passed along as-is and end up meaning something quite differen
0 0If one sunscreen isn't enough, does layering two help?
On Taiwan's PTT forum (BeautySalon board), someone ran a small experiment: innisfree's green tea sunscreen serum on one arm, Kosé's Suncut on the other, then a normal day of commuting, classes and a lunch run, with no re
0 1Can you run a customer's review video as an ad? Where the line is on UGC reuse
Videos customers post on their own often outperform brand ads. So teams keep asking whether they can run UGC (user-generated content) as ad creative. There is more to check than it seems. Issues that come up Scope of per
0 0Korean vs Japanese sunscreen: what's different? Scent and staying power
On the @cosme Q&A board in Japan, someone eyeing the CELL FUSION C Laser Sunscreen asked: "What is the difference between Korean and Japanese sunscreens?" It got 20 answers. What the replies said The most common answer:
0 1Orange stains on white clothes: is your sunscreen to blame?
A post on r/laundry: someone who wears sunscreen religiously came home from vacation, soaked their mostly white clothes in diluted vinegar before a normal wash, and found them covered in orange-brown stains. Was the vine
0 1Why Does Cheilitis Occur? Why Your Lips Keep Getting Chapped and Cracked, and How to Care for Them
If your lips crack every winter and still sting for days even after applying lip balm, you may have searched for the term “cheilitis” at least once. The name is complicated, but the meaning is simple. It’s a general term
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