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Working with overseas creators: where ingredient explanations get lost in translation
When brands collaborate with creators abroad, a surprising number of problems come from translating ingredient and benefit explanations. Korean materials get passed along as-is and end up meaning something quite differen
0 0Where do overseas shoppers first discover K-beauty? TikTok vs Instagram
One question always comes up when setting an overseas marketing budget: "Where do people first hear about our brand?" Going by the mood in international beauty communities, each platform seems to play a slightly differen
0 0How do you explain "biotech" ingredients to shoppers?
Fermentation, recombinant proteins, cell-culture extracts: supplier catalogs are full of ingredients labeled "biotech" these days. But brand teams say explaining them on a product page is where things get stuck. Why it i
0 0Sunscreen labels no longer show filter percentages? What changed in Taiwan
On Taiwan's PTT forum (BeautySalon board), someone noticed in a drugstore that the new version of Mentholatum's ACNES sunscreen primer lists its UV filters but not their concentrations, and newer batches of Biore sunscre
0 1Noryangjin Fish Market
A place where you can meet the sea in the middle of Seoul, far from the coast. Noryangjin Fish Market is located at Noryangjin Station on Subway Lines 1 and 9. Seafood from all over the country gathers here and is transp
0 0Osulloc Tea Museum & Innisfree Jeju House: how to visit both
In the green-tea fields of Andeok-myeon on western Jeju sit two Amorepacific-family spots side by side: Osulloc Tea Museum and, just up the path, Innisfree Jeju House. Seeing both back to back is the appeal -- Jeju's tea
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