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Jongno Jewelry Street / Arcade
Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesal
0 0Staying in Jongno: Jongno 3-ga or 5-ga, and would you book a Korean motel?
A first-timer on the Tripadvisor Seoul forum had settled on Jongno and was choosing between two private-room stays, one near Jongno 3-ga station and one near Jongno 5-ga. The second had the nicer room, but they had read
0 0Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl
0 0Ikseon-dong Hanok Alley: how to enjoy Seoul’s oldest hanok cafe district
Ikseon-dong is one of Seoul's oldest hanok clusters, and lately one of its trendiest. A decade ago it was a quiet residential pocket; today young entrepreneurs have turned century-old hanok into cafes, small galleries an
0 0Bukchon Hanok Village in 2026: red-zone hours, fines and how to visit right
Bukchon Hanok Village is the hillside cluster of traditional hanok houses between Gyeongbokgung and Changdeokgung that turns up in almost every "things to do in Seoul" list — and, these days, in almost every overtourism
0 0Seochon and Tongui-dong: wandering Seoul’s quietest historic alleys
Seochon, tucked against the western wall of Gyeongbokgung, is one of Seoul's oldest neighborhoods, and unlike Bukchon it hasn't turned into a tourist set piece. People still shop and walk their dogs among low hanok house
0 0Samcheong-dong Street: an old-meets-new gallery walk from Anguk Station
Samcheong-dong Street runs for about two kilometers between Anguk Station and the northern edge of Gyeongbokgung, and it's the easiest way to see Seoul's old-meets-new look in one walk: hanok roofs, low stone walls and n
0 0Hanbok rental near Gyeongbokgung: 2026 free-entry rules explained
Walk around Gyeongbokgung and you'll pass plenty of visitors in bright hanbok. It's not just for photos: wearing proper traditional hanbok has earned free entry to Korea's grand palaces since 2013, and the rule applies e
0 0Changdeokgung Secret Garden: how the 6-day booking window actually works
Changdeokgung's Secret Garden (Huwon) is the best-preserved of Korea's royal gardens, and one of the few sights in Seoul where a bit of advance planning genuinely matters. Unlike the palace's main halls, the garden can't
0 0Gwangjang Market
As one of the liveliest traditional markets in Seoul, it is also easy for travelers to visit because it is located in the center of the city. This traditional market, which formed in the early 20th century and has a long
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
0 0Bukchon Hunters’ Curated Souvenir Shopping Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you
0 0Bukchon Hunters Gourmet Outing Playlist
Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small business owners. Only when you meet the small shops filled with Bukchon’s own craft, tastes, and stories do you see th
0 0Tongin Market
Sejong Village was once a center where Joseon-era artists such as Chusa Kim Jeong-hui gathered, and in modern times it was also a hub where writers including Lee Sang were active. Originating as a public market built dur
0 0Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa
0 0Where to stay in Seoul on a first trip: five neighbourhoods, honest trade-offs
“Where should I stay?” is probably the most asked question on Seoul travel forums. There is no single right answer, but the same five areas keep coming up. Myeongdong / Jung-gu Central, easy airport bus links, shopping o
0 0Dongdaemun General Market
Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b
0 0Bukchon Hunters Local Experience Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only when you visit the small shops filled with Bukchon’s own handiwork, tastes, and stories do you see
0 0Lotte World Tower & Lotte World Mall
Lotte World Mall is a shopping and tourism destination where you can enjoy the latest fashion trends and a refined lifestyle. It is home to Lotte Avenuel, Korea’s largest luxury department store. One-stop shopping and cu
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
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