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Shopping in Myeong-dong
Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0Myeongdong Cathedral and the night food alleys: a quiet stop before the street snacks
A few minutes off Myeongdong's main shopping street stands a red-brick Gothic building that feels like a different pace entirely: Myeongdong Cathedral, completed in 1898 as Korea's first Gothic-style brick church, offici
0 0Olive Young opens a three-floor store in Myeongdong: Central Myeongdong Town
Another Olive Young in Myeongdong doesn't sound like news, but this one is on a different scale. Olive Young Central Myeongdong Town opened on 26 March 2026 with three floors and roughly 3,100 m², making it the chain's s
0 0First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?
Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I
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0 0800 sheet masks in one place: a roundup of the Central Myeongdong Town mask library
When Olive Young Central Myeongdong Town opened, one of the most talked-about spots was its sheet-mask library. Here's what the press reported and what travellers are saying. Reported facts Around 800 sheet masks gathere
0 0Daiso Myeongdong Station: which of the 12 floors to hit first
Right outside Myeongdong Station stands a twelve-floor Daiso — the store reopened even bigger in 2023 and local reporting calls it one of the largest branches in the country. It doesn't look much like a dollar-store chai
0 0Shinsegae Department Store Myeongdong Main: how to work the duty-free floors and food hall
If you only have half a day and want a department store, a duty-free floor and a proper Korean food hall in one stop, Shinsegae's Myeongdong main building is the easy pick. It sits right by Myeongdong Station, and floors
0 0Sightseeing by day, shopping by night: planning an evening beauty run in Seoul
On a packed itinerary, beauty shopping always gets pushed to the evening. Go without a plan, though, and you'll end up staring at closed shutters. Here's what travellers commonly share. 1. Check opening hours first Even
0 0Lotte Duty Free Myeongdong Main: how to dodge the busiest floors
Lotte Duty Free's Myeongdong main store is the one almost every group tour bus stops at, and it's worth knowing what you're walking into before you go. The building sits above Euljiro 1(il)-ga, a short walk from Myeongdo
0 0What tourists buy most at Daiso Korea? Sheet masks, by a mile
Daiso in Myeongdong turning into a tourist stop isn't just a vibe; the numbers back it up. According to Korean press, foreign card spending at Daiso rose 130% in 2023, 50% in 2024 and 60% in 2025, and was up 70% year on
0 0A 5,000-won Daiso serum vs a department-store serum: are the ingredients enough?
A recent Korean report describes the Myeongdong Daiso skincare aisle packed not only with tourists but also with men who didn't used to shop for skincare. Prices sit around 1,000–5,000 won, and products made with pharma
0 0Light sleeper in Myeongdong: can you find a quiet room and a good breakfast?
A first-time visitor on the Tripadvisor Seoul forum had picked the Myeongdong and Namdaemun area for six nights. Their must-haves were hard to combine: good soundproofing because of insomnia, a subway station close by, a
0 0Lotte Department Store Main Branch
Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve
0 0Where to go after Myeongdong? A guide to walking Hannam-dong
Hannam-dong is one of the areas the Korea Tourism Organization is promoting to Japanese travellers alongside Seongsu. Unlike busy Myeongdong, it is known as a calmer, more grown-up shopping neighbourhood. What kind of ar
0 0Only one beauty stop in Seoul: Daiso or Olive Young?
There's a debate that keeps popping up on travel forums lately: "If you only had time for one, Daiso or Olive Young?" Here's how the two sides line up: Team Daiso Low prices, so you can grab lots without thinking twice S
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Beauty shopping, only one stop?
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0 0Myeongdong beauty guide: how to shop it without getting overwhelmed
Myeongdong is the classic first stop: dozens of cosmetics stores within a few blocks, street food in the evening, and staff who speak several languages.
0 1Olive Young Gangnam Town: shopping the big-format store near Gangnam Station
If the only Olive Young flagships you know are Myeongdong or Seongsu, you might miss that Gangnam-daero has its own large-format branch: Olive Young Gangnam Town, at 429 Gangnam-daero, Seocho-gu, within the Gangnam Stati
0 0K-pop fans travelling to Korea: concert first or beauty shopping?
For many people from Latin America and Spain, the first trip to Korea is about music or K-dramas, and cosmetics sneak in almost by accident. Travel communities keep hitting the same dilemma: the budget doesn't stretch to
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