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Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl
0 0The Hyundai Seoul
The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 soccer fields. Built in 2021, this mall offers shoppers a spacious and diverse shopping experience, along with excellent rest areas
0 0COEX Mall
COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater
0 0Ikseon-dong Hanok Alley: how to enjoy Seoul’s oldest hanok cafe district
Ikseon-dong is one of Seoul's oldest hanok clusters, and lately one of its trendiest. A decade ago it was a quiet residential pocket; today young entrepreneurs have turned century-old hanok into cafes, small galleries an
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0IFC Mall
IFC Mall is a large shopping mall spanning Basement Levels 1 to 3 of the Yeouido International Finance Center (IFC), where you can find global fashion brands all in one place, including clothing, cosmetics, and accessori
0 0Dior Seongsu concept store: what's showing and how to visit
Dior Seongsu is the brand's Seoul outpost in Seongsu-dong, run less like a standard boutique and more like a space that gets a full thematic overhaul each season. As of August 2026, it was showing creative director Jonat
0 12023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 0Shinsegae Department Store Myeongdong Main: how to work the duty-free floors and food hall
If you only have half a day and want a department store, a duty-free floor and a proper Korean food hall in one stop, Shinsegae's Myeongdong main building is the easy pick. It sits right by Myeongdong Station, and floors
0 0Noryangjin Fish Market
A place where you can meet the sea in the middle of Seoul, far from the coast. Noryangjin Fish Market is located at Noryangjin Station on Subway Lines 1 and 9. Seafood from all over the country gathers here and is transp
0 0Samcheong-dong Street: an old-meets-new gallery walk from Anguk Station
Samcheong-dong Street runs for about two kilometers between Anguk Station and the northern edge of Gyeongbokgung, and it's the easiest way to see Seoul's old-meets-new look in one walk: hanok roofs, low stone walls and n
0 0Mangwon Hangang Park: how to picnic by the Han River without overplanning it
Mangwon Hangang Park is one of the string of riverside parks that line the Han through Seoul, on the Mapo-gu side near where Mangwon-dong meets the water. It's less monumental than the parks near Banpo or Yeouido, and th
0 0A Special Seoul Trip into K-Content Soul Spots
Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall
0 0Itaewon Street
Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo
0 0Lotte Department Store Main Branch
Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve
0 0Seoul Through the Lens of Hollywood Stars
The second installment of the sci-fi series Dune, Dune: Part Two, recently premiered in Korea and quickly became a major hit. With the film’s release, the Dune cast also came to Korea and drew considerable attention. Tim
0 0Myeongdong Cathedral and the night food alleys: a quiet stop before the street snacks
A few minutes off Myeongdong's main shopping street stands a red-brick Gothic building that feels like a different pace entirely: Myeongdong Cathedral, completed in 1898 as Korea's first Gothic-style brick church, offici
0 0Namsangol Hanok Village: five free Joseon-era houses and a hanbok photo stop
At the foot of Namsan sits a hanok village established in 1998, gathering five relocated Joseon-era houses that once stood elsewhere in Seoul — spanning everything from a middle-class home to residences of yangban aristo
0 0Hyundai Department Store Main Branch
Located in Apgujeong-dong, the center of fashion, Hyundai Department Store Main Branch is a shopping space made up of Korea’s top luxury brands. It brings together products from popular premium brands such as Mulberry, D
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