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  1. Korean & cultureTips

    Amorepacific Museum of Art (APMA) in Yongsan: what's on and how to get in

    Inside Amorepacific's headquarters in Yongsan sits APMA, the Amorepacific Museum of Art — a serious contemporary-art space that happens to share a building with a cosmetics giant. It's an easy add-on to a Seoul beauty or

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  2. Korean & cultureTips

    National Museum of Korea's own gift shop: what Muds is and where to find it

    The National Museum of Korea is the country's largest museum, with free permanent-collection admission and Yongsan Family Park right next door, so many visitors pair it with the nearby Amorepacific Museum of Art in one d

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  3. ShoppingTips

    Tamburins Hannam flagship: the fragrance store that plays with pumpkins and paper sculpture

    Tamburins started as a nail and beauty brand before turning into one of Korea's most talked-about fragrance and skincare labels, and its Hannam-dong flagship is the fourth standalone store after Sinsa, Samcheong and Seon

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  4. Korean & cultureTips

    Biblioteca Musical de Hyundai Card en Hannam-dong: cómo se entra realmente

    Along Itaewon-ro, between Hannam-dong and Itaewon, Hyundai Card runs one of its themed "libraries": the Music Library, entirely devoted to vinyl. It's not a shop or a record bar, but a curated space run by the credit-car

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  5. Korean & cultureTips

    Leeum Museum of Art: Samsung's private museum on a Hannam-dong hill

    A five-minute uphill walk from Hangangjin station brings you to Leeum Museum of Art, the Samsung-founded museum on a quiet slope in Hannam-dong. It's known as much for its architecture as its collection: three separate b

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  6. ShoppingTips

    Sinyung Market

    Since 1953, following Liberation, Sinheung Market has operated for 70 years, bringing together people of different nationalities and cultures to create its own distinctive atmosphere. Rather than the image of a typical m

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  7. ShoppingTips

    Itaewon Street

    Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo

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  8. ShoppingTips

    I'PARK Mall

    I'PARK Mall is Korea’s first mixed-use shopping mall, located in Yongsan, a mecca for shopping. It is fully equipped with shopping, cultural, and dining facilities. Because you can buy quality products at reasonable pric

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  9. Korean & cultureTips

    2023 Seoul Hallyu Travel Guide “Person:able Seoul”

    When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug

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  10. Food & cafésTips

    Gyeongui Line Forest Park, Yeonnam-dong: how to walk it and where to stop for coffee

    Gyeongui Line Forest Park is what Seoul built after burying an old railway line underground: a roughly 6.3-kilometre green corridor running from Mapo-gu into Yongsan-gu. The Yeonnam-dong stretch near Hongdae is the most

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  11. Places & experiencesTips

    More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands

    In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag

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