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Olive Young Awards 2025: the makeup winners in one list
Olive Young's year-end awards are one of the most watched "what is Korea actually buying" signals. A recap of the 2025 edition lists winners across skincare, makeup and a few extra sections. On the makeup side, the recap
0 0Where Korean makeup puts blush (and why it looks so fresh)
If your blush looks "done" but not fresh, placement is usually the reason. Korean makeup tutorials tend to move blush higher and closer to the center of the face than the classic contour-style swipe. Common placements yo
0 0Gradient lip or full lip: which Korean lip look is yours?
The gradient lip, color concentrated in the center and softly blurred toward the edges, became one of the most recognizable Korean makeup looks. Lately many tutorials also show fuller, more defined lips with a blurred or
Poll
Which lip look do you wear most?
Pick one to see the results
0 0Buying a cushion shade online: how do you choose?
Korean cushion shade ranges have grown, but many are still built around numbers like 17, 21, 23 with a warm/cool/neutral letter added. Buying from abroad without a tester is a gamble. Tricks people on beauty forums share
Poll
How do you usually pick a cushion shade you can't test?
Pick one to see the results
0 0If you could do just one K-culture experience in Seoul, what would it be?
On a Seoul trip, K-culture experiences are almost as popular as shopping. Here's roughly what travel forums keep recommending: Hanbok and a palace walk: often named as the experience that gives you the most photos K-pop
Poll
Just one K-culture experience in Seoul?
Pick one to see the results
0 0Cushion puff hygiene: how often to wash it and when to swap refills
A cushion compact is easy to throw in a bag and forget about. But the puff goes from your face back into a damp sponge every day, so a little upkeep goes a long way. Habits commonly recommended: Wash the puff regularly,
0 0AMOREPACIFIC / K-Beauty Makeup Class
(SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's
0 0La cosmética coreana ya mueve US$92 millones en Latinoamérica
A NielsenIQ report (K-Beauty Goes Global), covered by Forbes Argentina in September 2026, puts numbers on what many of us had already noticed on social media: Korean cosmetics exports to Argentina, Brazil and Mexico grew
0 0espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. From touch-ups by a professional makeup artist, to 'Powder and Play,' where you can create your own powder to suit your skin tone and makeup
0 0K-beauty exports hit $7 billion in six months, and Europe is the surprise
Korea's cosmetics exports reached a provisional $7 billion in the first half of 2026, up 27.3% year on year and the biggest first half on record. The numbers worth a look: US: $1.45 billion, 20.7% of the total, up 41.5%.
0 0Why does lip tint pool in lip lines, and what helps?
Water and gel tints are loved for their stain, but the same stain can settle into lip lines, turn patchy on dry spots or leave a darker ring on the inner lip. Things people commonly suggest: Prep: a thin balm a few minut
0 0K-beauty lighter brows: softer look or a mismatch on high-contrast faces?
A question in r/AsianBeauty from someone with pale skin, dark hair and light eyes. Korean celebrities have been lightening their brows for a softer look, so would that suit a high-contrast face, or wash it out? What the
0 0Korean-style makeup vs popular Chinese makeup looks: what's the real difference?
Chinese makeup brands have grown fast, and people often compare 'Korean-style makeup' with looks popular in China. The differences people usually mention (broad trends only; personal style varies a lot): Base Korean styl
0 0Why the Korean 'no-makeup makeup' look stays so popular in Chinese-speaking circles
The no-makeup makeup look, where you're wearing makeup but it doesn't show, is a perennial favourite on Chinese-language beauty platforms. Reasons people give: What people like Fits work and school without looking out of
0 0Olive Young opens its first US store in Pasadena: what it means for brands
CJ Olive Young opened its first brick-and-mortar US store in Pasadena, California, on May 29. Key facts 58 W Colorado Blvd, about 8,647 sq ft Roughly 400 brands and 5,000 SKUs across skincare, makeup, hair and wellness A
0 0Be honest: do you actually reapply sunscreen over makeup? How?
Reapplication is the part of sun protection that most people quietly skip. It gets even harder once there is foundation or cushion on top. The methods people share most on skincare forums: Sunscreen cushions or compacts,
0 0Morning skincare person or night skincare person?
Most of us have one routine we take seriously and one we rush. Which is yours? The cases people make on forums: Team morning: sunscreen is the step that matters most, and a calm AM routine sets up the day and the makeup
Poll
Which routine do you put the most care into?
Pick one to see the results
0 0CHICOR Gangnam Station: inside Shinsegae's hyper-personalized beauty flagship
One minute's walk from Exit 11 of Gangnam Station, on the first floor of 408 Gangnam-daero, Shinsegae's beauty-edit chain CHICOR opened a roughly 130-pyeong (about 430 square meter) flagship on June 27, 2025. It replaced
0 0Poll: how do you actually reapply sunscreen over makeup?
Reapplying sunscreen during the day is one of the most-asked routine questions, especially for anyone wearing makeup. Korean brands have turned it into a whole product category. The formats people usually choose between
Poll
What's your go-to way to reapply sunscreen during the day?
Pick one to see the results
0 0Leaving Seoul with one free kilo of luggage. What fills it?
Everyone who shops in Seoul knows the moment: the suitcase is closed, the scale says there is room for about one more kilo, and you are standing in a drugstore. Forum threads about Korea hauls tend to split into camps: S
Poll
One free kilo in your suitcase leaving Seoul. What goes in?
Pick one to see the results
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