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  1. ShoppingTips

    Olive Young Myeong-dong Flagship

    This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b

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  2. ShoppingTips

    Tamburins Hannam flagship: the fragrance store that plays with pumpkins and paper sculpture

    Tamburins started as a nail and beauty brand before turning into one of Korea's most talked-about fragrance and skincare labels, and its Hannam-dong flagship is the fourth standalone store after Sinsa, Samcheong and Seon

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  3. ShoppingTips

    Gentle Monster Sinsa Flagship Store

    Gentle Monster is a Korean eyewear brand that has attracted attention through collaborations with popular Hallyu stars. Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store catches the eye with it

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  4. ShoppingTips

    Tamburins Seongsu: trying scent in a concrete garden

    Tamburins Seongsu is the brand's third standalone flagship after Sinsa and Samcheong, built inside a Seongsu building stripped down to bare concrete framing (https://www.harpersbazaar.co.kr/article/82295). The theme is "

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  5. ShoppingTips

    Amore Flagship Store (Seongsu)

    Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area

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  6. Places & experiencesTips

    More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands

    In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag

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  7. ShoppingTips

    MUSINSA STANDARD Hongdae

    Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends

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  8. ShoppingTips

    Sulwhasoo Flagship Store

    The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha

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  9. ShoppingTips

    Olive Young N Seongsu: what's inside and how to shop it

    Olive Young N Seongsu is the chain's biggest single store and its test bed for what a K-beauty flagship can be, according to https://www.glowolive.net/ko/oliveyoung-n-seongsu/. Set inside the Factorial Seongsu building,

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  10. Korean & cultureTips

    Biblioteca Musical de Hyundai Card en Hannam-dong: cómo se entra realmente

    Along Itaewon-ro, between Hannam-dong and Itaewon, Hyundai Card runs one of its themed "libraries": the Music Library, entirely devoted to vinyl. It's not a shop or a record bar, but a curated space run by the credit-car

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