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  1. ShoppingTips

    Shinsegae Department Store Myeongdong Main: how to work the duty-free floors and food hall

    If you only have half a day and want a department store, a duty-free floor and a proper Korean food hall in one stop, Shinsegae's Myeongdong main building is the easy pick. It sits right by Myeongdong Station, and floors

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  2. ShoppingTips

    Shinsegae Department Store Gangnam Branch

    Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s

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  3. ShoppingTips

    Shinsegae Centum City & Spa Land Busan: what to know before you go

    Shinsegae Centum City in Haeundae, Busan is the department store that made it into Guinness World Records as the largest department store on the planet, and tucked into level B1 is Spa Land, a big jjimjilbang-style bathh

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  4. ShoppingTips

    CHICOR Gangnam Station: inside Shinsegae's hyper-personalized beauty flagship

    One minute's walk from Exit 11 of Gangnam Station, on the first floor of 408 Gangnam-daero, Shinsegae's beauty-edit chain CHICOR opened a roughly 130-pyeong (about 430 square meter) flagship on June 27, 2025. It replaced

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  5. ShoppingTips

    Times Square

    Times Square is a new urban entertainment and cultural complex where commerce, business, culture, and leisure come together, with tenants such as Marriott Hotel, Shinsegae Department Store, CGV, E-Mart, Kyobo Book Centre

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  6. ShoppingTips

    Incheon Airport duty-free beauty: where to pick up what you pre-ordered

    If you pre-ordered cosmetics or perfume from a Korean duty-free operator before your flight out of Incheon, this is the practical guide to actually collecting it: which pickup counter, on which floor, in which terminal,

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  7. ShoppingTips

    Daiso Myeongdong Station: which of the 12 floors to hit first

    Right outside Myeongdong Station stands a twelve-floor Daiso — the store reopened even bigger in 2023 and local reporting calls it one of the largest branches in the country. It doesn't look much like a dollar-store chai

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  8. ShoppingTips

    Lotte Duty Free Myeongdong Main: how to dodge the busiest floors

    Lotte Duty Free's Myeongdong main store is the one almost every group tour bus stops at, and it's worth knowing what you're walking into before you go. The building sits above Euljiro 1(il)-ga, a short walk from Myeongdo

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  9. Places & experiencesTips

    K-Beauty Places Born as Complex Cultural Spaces

    Cosmetics brand stores are evolving. They are being reborn from places that simply ‘sold’ cosmetics into spaces that offer consumers more than that and, further, embody brand values in a sensory way. Along with modern in

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  10. Korean & cultureTips

    Myeongdong Cathedral and the night food alleys: a quiet stop before the street snacks

    A few minutes off Myeongdong's main shopping street stands a red-brick Gothic building that feels like a different pace entirely: Myeongdong Cathedral, completed in 1898 as Korea's first Gothic-style brick church, offici

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