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  1. IngredientsTips

    Propolis and honey in K-beauty: the "bee" ingredients explained

    Amber-colored "propolis" toners and ampoules have been K-beauty staples for years, and they keep showing up in haul videos. Here's what the bee-derived ingredients are. Propolis extract A resin bees make from plant mater

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  2. ShoppingTips

    Mecenatpolis

    Located near Hapjeong Station, Mecenatpolis is a high-rise mixed-use shopping complex with 34 stories above ground and 7 basement levels. Inside the apartment complex are Lotte Cinema, Homeplus, a variety of restaurants

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  3. Korean & cultureTips

    Seoul Through the Lens of Hollywood Stars

    The second installment of the sci-fi series Dune, Dune: Part Two, recently premiered in Korea and quickly became a major hit. With the film’s release, the Dune cast also came to Korea and drew considerable attention. Tim

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  4. IngredientsTips

    Niacinamide: Why It’s in Almost Every Korean Product

    Niacinamide is one of the most versatile ingredients: it’s used to help control shine, improve the appearance of pores, and even out skin tone. Works well with almost everything Some skin types become red with high conce

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  5. Lines & firmnessChat

    Does drinking collagen actually reach your skin? The debate that won't end

    From convenience stores to home shopping channels, collagen drinks and powders are everywhere. So is the "it works vs waste of money" debate. The "it works" side Some studies are cited as showing better skin hydration an

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  6. IngredientsTips

    How to Choose a Hydrating Serum, and How Is It Different from a Hydrating Ampoule?

    Serums, ampoules, essences. They have different names, but they all come in similar bottles, and they all say “hydrating.” It’s only natural to be confused about what to buy. To get straight to the point, the full ingred

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  7. ShoppingTips

    Dior Seongsu concept store: what's showing and how to visit

    Dior Seongsu is the brand's Seoul outpost in Seongsu-dong, run less like a standard boutique and more like a space that gets a full thematic overhaul each season. As of August 2026, it was showing creative director Jonat

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  8. Places & experiencesTips

    Euljiro's 'Hipjiro' alleys: printing shops by day, hidden bars by night

    Euljiro doesn't look like a nightlife district at first glance. By day it's still full of small printing shops and metal workshops that have operated there since the late 1960s — paper stacked on the pavement, delivery c

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  9. Clinics & treatmentsChat

    Had a procedure in Korea: will a clinic back home remove the stitches?

    In August 2026, a post became a topic on Girls Channel, a large Japanese women's forum. A dermatology clinic in Japan got a booking call from someone who had cosmetic surgery in Korea and wanted stitches removed and pain

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  10. Brands & OEMPoll

    Celebrity beauty brands: do you still buy them?

    Every few weeks there is another famous name on a lipstick. Launch roundups this summer were full of celebrity lines, fashion-house collaborations and founder spin-offs, and K-pop idols keep fronting Korean brands as amb

    Poll

    Does a celebrity or idol name make you more likely to buy a beauty product?

    Pick one to see the results

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  11. Hair & bodyTips

    What does the “functional” label on hair-loss shampoo mean?

    In Korea, a product must be recognized as a functional cosmetic to claim that it “helps alleviate hair loss symptoms.” So the first step is to check whether the words functional cosmetic appear on the back of the product

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  12. Pores & oilPoll

    Which pores bother you most? Different zones, different worries

    "Pore concerns" covers a lot. People often point out that pores look and behave differently depending on where they are, so the approach changes too. What comes up by zone Nose: dark dots, grey dots, the pore-strip debat

    Poll

    Which pores bother you most?

    Pick one to see the results

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  13. Makeup & colorChat

    Visiting grandma for the holidays: makeup or bare face?

    Around Chuseok, Korea's autumn harvest holiday, someone on theqoo's beauty board asked a simple question: when you visit your grandmother or relatives, do you go bare-faced or put on at least a little makeup? It was a th

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  14. Lines & firmnessNews

    Sugar and skin ageing: what a new lab study actually found

    Headlines saying sugar ages your skin are everywhere. A peer-reviewed study highlighted by The Estée Lauder Companies in April 2026 adds a more specific piece. What the research looked at: Glycation, where sugar binds to

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  15. Export & complianceNews

    K-beauty exports hit $7 billion in six months, and Europe is the surprise

    Korea's cosmetics exports reached a provisional $7 billion in the first half of 2026, up 27.3% year on year and the biggest first half on record. The numbers worth a look: US: $1.45 billion, 20.7% of the total, up 41.5%.

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  16. IngredientsPoll

    Poll: which buzzy K-beauty ingredient are you most curious about?

    Every few months a new ingredient takes over K-beauty feeds. Right now a handful keep coming up in hauls, reviews and beauty press: PDRN ("salmon DNA"): in serums and ampoules marketed for skin recovery Spicules: the pri

    Poll

    Which trending ingredient do you want us to dig into next?

    Pick one to see the results

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  17. Men's groomingTips

    Men's brow grooming, Korean style: tidy, not drawn on

    Ask Korean men's grooming creators where to start, and eyebrows come up almost as often as skincare. The goal is usually a clean, straight-ish brow that looks natural, not a sculpted arch. A basic routine people describe

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  18. Export & complianceNews

    K-beauty exports hit $7B in H1 2026, with the US now above 20%

    Korea's cosmetics exports reached a provisional $7 billion in the first half of 2026, up 27.3% year on year and the best January–June on record. By market US: $1.45B (+41.5%, 20.7% share) China: $1.01B (−6.6%, 14.4% shar

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  19. Plans & itinerariesPoll

    How many days does a first trip to Seoul need? Vote

    From Latin America or Spain, getting to Korea means long flights and often layovers. So on travel forums the big question is: how many days are worth it for a first trip? The positions you see most: Under a week: only if

    Poll

    For a first trip to Seoul from your country, how many days is ideal?

    Pick one to see the results

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  20. Sun carePoll

    Poll: which Korean sunscreen texture do you actually use?

    Korean sunscreens come in almost every texture imaginable, and each has loyal fans. What you read in Spanish-speaking communities: Essence or watery fluid: a favourite in humid climates, barely noticeable under makeup. G

    Poll

    Which sunscreen texture do you use most?

    Pick one to see the results

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