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Skin, K-beauty, Korea trips and the beauty industry — ask and share
espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. From touch-ups by a professional makeup artist, to 'Powder and Play,' where you can create your own powder to suit your skin tone and makeup
0 0Dior Seongsu concept store: what's showing and how to visit
Dior Seongsu is the brand's Seoul outpost in Seongsu-dong, run less like a standard boutique and more like a space that gets a full thematic overhaul each season. As of August 2026, it was showing creative director Jonat
0 1K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 0A Special Seoul Trip into K-Content Soul Spots
Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall
0 0EU Responsible Person: set up your own entity or outsource it?
To sell cosmetics in the EU you must have a Responsible Person (RP). The RP handles CPNP notification, keeps the Product Information File (PIF) and deals with authorities. Small brands usually start with an RP service fr
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0 0Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street
Yeonmujang-gil in Seongsu-dong is a culture street in Seongdong-gu, Seoul, where the legacy of its industrial era, when shoe factories once stood close together, now meets a contemporary urban mood. The name “Yeonmujang”
0 0Seongsu-dong Food and Photo Spots Guide, Seoul Must-Visit
Seongsu-dong is a favorite for independent travelers in Korea. With hidden eateries, stylish cafes, and distinctive local shops, it is one of the best areas for a Seoul city walk. Here is a one-day Seongsu-dong itinerary
0 0Shopping in Myeong-dong
Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department
0 0Mecenatpolis
Located near Hapjeong Station, Mecenatpolis is a high-rise mixed-use shopping complex with 34 stories above ground and 7 basement levels. Inside the apartment complex are Lotte Cinema, Homeplus, a variety of restaurants
0 0MUSINSA Store Seongsu at Daelim Warehouse
MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years
0 0Seongsu Kuoca | A Fresh Handmade Skincare Experience
Kuoca draws its name from the Italian word for chef, cuoca, and reflects the idea of conveying refined flavors with a chef’s sincerity, much like fine dining, to delight all five senses. Instead of mass-produced goods, t
0 0Cushion puff hygiene: how often to wash it and when to swap refills
A cushion compact is easy to throw in a bag and forget about. But the puff goes from your face back into a damp sponge every day, so a little upkeep goes a long way. Habits commonly recommended: Wash the puff regularly,
0 0Monami Store Seongsu: DIY Stationery and Ink Lab in Seongsu-dong
Monami FACTORY, which first opened in Seongsu-dong in 1963, has now been transformed into Monami Store Seongsu. Here, you can get hands-on with Monami products and enjoy a more personal experience by making your own DIY
0 0Olive Young opens a three-floor store in Myeongdong: Central Myeongdong Town
Another Olive Young in Myeongdong doesn't sound like news, but this one is on a different scale. Olive Young Central Myeongdong Town opened on 26 March 2026 with three floors and roughly 3,100 m², making it the chain's s
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0Shinsegae Department Store Myeongdong Main: how to work the duty-free floors and food hall
If you only have half a day and want a department store, a duty-free floor and a proper Korean food hall in one stop, Shinsegae's Myeongdong main building is the easy pick. It sits right by Myeongdong Station, and floors
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0Cheongdam-dong hair & makeup salons: trying a K-style look without being a celebrity
Cheongdam-dong and Apgujeong have long been home base for stylists who work with K-pop idols and actors, and lately several of those salons have become a tourist stop in their own right. A September 2026 Nate report says
0 0Olive Young Hongdae Town: what's on each floor and what you can actually try
Olive Young Hongdae Town opened on April 26, 2024 at the entrance to Hongdae's "Walking Street," built as an experience-first store rather than a plain shelf-and-checkout shop. At three floors and roughly 991 square mete
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
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