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Fake K-beauty is surging, and Korea is launching a way to report it
If a bargain serum ever felt off, you are not alone. Counterfeit Korean-brand beauty is a growing problem, and Korea is responding. Key numbers from the August 2026 report: 97.7% of counterfeit Korean-brand goods seized
0 0K-beauty box with no Korean on it: counterfeit or EU export pack?
A question on r/AsianBeauty: with their usual European shop out of stock, someone bought Illiyoon Ato Cream on Amazon and received packaging they'd never seen, printed in English, French, German, Italian and Spanish, wit
0 1'Medical grade', 'professional', 'clean': which label words mean anything?
An esthetician on r/Esthetics shared a long explainer, first written for a heated Facebook group, on which skincare terms carry weight and which are marketing. The core argument: outside prescription products, brands dra
0 1Is Qoo10 safe? Worried about fakes, Japanese users say: stick to official shops
In March 2025, a "How is Qoo10?" thread went up on Girls Channel, a large Japanese women's forum. The poster wanted a pair of shoes and was unsure about signing up. It drew over 90 comments. What the replies said Some ai
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