Community
Skin, K-beauty, Korea trips and the beauty industry — ask and share
Olive Young's K-beauty edit is now inside 500+ Sephora stores in the US
Since August 20, 2026, Sephora has been selling an Olive Young-curated K-beauty selection across the US. The basics: 19 Korean brands, including Abib, BANILA CO, beplain, Cell Fusion C, make p:rem, Torriden and WELLAGE I
0 0Why is niacinamide suddenly in everything, even foundation?
A short question on r/Sephora drew dozens of replies: why is niacinamide now in nearly everything, from moisturisers to foundation and blush? What the replies said Many called it a trend: skincare ingredients in makeup s
0 0Beauty marketing you fall for anyway: which brands do it best?
On r/Sephora, someone asked which brands consistently nail their marketing. The poster admitted they fall for the hair brand Gisou's marketing every time. Names that came up, and why Glossier: many said it targeted peopl
0 0Hongdae's photo booth street: how to work a strip of Life4cuts, Photoism and the rest
Hongdae stopped being just a shopping-and-clubbing neighbourhood a while ago. Around the alleys near Exit 9 of Hongik University Station, the last couple of years have packed in a dense run of self-photo studios — Life4c
0 0Why do some 'clean' lip balms and blushes go off so fast?
Over on r/Sephora, someone's lip balm from a 'clean' brand started smelling sweet and sour before it was a year old, and it put them off the whole line. They admitted it hadn't had much use, but asked whether others were
0 0Amazon now takes 〜44% of US K-beauty spending and wants to be where you discover it
BeautyMatter took a close look at Amazon's K-beauty play. The gist: Amazon is moving from "where you buy it cheap" to "where you discover it." Numbers in the piece 1,200+ K-beauty brands and 20,000 products on Amazon Abo
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 0