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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Cushion or liquid foundation: which one do you reach for?
A short question on theqoo's beauty board drew a steady stream of replies. The poster said liquid foundation clearly lasts longer, but lately they only use cushions because a cushion depends less on how the skin is behav
Poll
Which base do you use more often?
Pick one to see the results
0 0Men's base makeup that breaks down by mid-afternoon: how do you fix it?
An office worker posted in DCInside's perfume and cosmetics gallery. For about two years their routine was toner, essence, a foundation stick and a little contour. With a job change coming, they wondered whether wearing
0 0Why is niacinamide suddenly in everything, even foundation?
A short question on r/Sephora drew dozens of replies: why is niacinamide now in nearly everything, from moisturisers to foundation and blush? What the replies said Many called it a trend: skincare ingredients in makeup s
0 0AMOREPACIFIC / K-Beauty Makeup Class
(SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's
0 0If you founded an indie K-beauty brand, what would your next step be?
K-beauty now offers a range of "next steps": private-equity money, acquisitions by global groups, IPOs, and even Korean brands buying Korean brands. Trade-offs people often mention Sell to a global giant: distribution an
Poll
If I founded an indie brand, my next step would be…
Pick one to see the results
0 0Hongdae's photo booth street: how to work a strip of Life4cuts, Photoism and the rest
Hongdae stopped being just a shopping-and-clubbing neighbourhood a while ago. Around the alleys near Exit 9 of Hongik University Station, the last couple of years have packed in a dense run of self-photo studios — Life4c
0 0Solo skincare founder: where should time and money go first?
A one-person founder who just launched a niche skincare brand asked r/ecommerce for help. With an accounting background, e-commerce was new to them. Early traction came from Reddit communities, but video editing was eati
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0"Drinkable sunscreen": does it work? A Japanese forum is mostly skeptical
On Japan's Girls Channel forum, someone who works outdoors asked for recommendations and real results for "drinkable sunscreen" (飲む日焼け止め) supplements (August 2025). In Japan these are easy to find at drugstores and derma
0 0Are Korean creams still worth it in Thailand's heat and humidity?
On Pantip, Thailand's biggest forum, someone in their 40s asked whether Korean creams are still popular in Thailand and which ones to try for wrinkles. They remembered hearing years ago that Korean creams were good and w
0 1Mostly indoors in Malaysia: is SPF30 enough, and why does sunscreen sting?
On Lowyat, Malaysia's big tech-and-everything forum, someone who spends most of the day indoors wanted to switch from an SPF50 to an SPF30 with a budget of around RM60. The reason: by afternoon their eyes started to hurt
0 1Buying a cushion shade online: how do you choose?
Korean cushion shade ranges have grown, but many are still built around numbers like 17, 21, 23 with a warm/cool/neutral letter added. Buying from abroad without a tester is a gamble. Tricks people on beauty forums share
Poll
How do you usually pick a cushion shade you can't test?
Pick one to see the results
0 0Poll: which Korean sunscreen texture do you actually use?
Korean sunscreens come in almost every texture imaginable, and each has loyal fans. What you read in Spanish-speaking communities: Essence or watery fluid: a favourite in humid climates, barely noticeable under makeup. G
Poll
Which sunscreen texture do you use most?
Pick one to see the results
0 0More breakouts since you started a pore primer: is the primer really to blame?
Silicone pore primers that blur texture are a makeup staple for many people. At the same time, "I started a primer and got more tiny bumps" is a common post. Points people often raise Many argue the issue is less the sil
0 0Anti-aging: if you could keep only one step, what stays?
Serums, ampoules, creams, eye creams: anti-aging routines can grow endlessly. So a question keeps popping up in communities: "If you could keep only one?" Common answers and reasons Sunscreen: picked by a landslide as th
Poll
If you could keep only one step of your anti-aging routine, which would it be?
Pick one to see the results
0 0Hanbok at the palace: makeup and skin tips for the day
Renting a hanbok and taking photos around Gyeongbokgung or Changdeokgung has become a classic Seoul experience. But many people say that once they're there, it's their face and skin they end up worrying about, not the ou
0 0Be honest: do you actually reapply sunscreen over makeup? How?
Reapplication is the part of sun protection that most people quietly skip. It gets even harder once there is foundation or cushion on top. The methods people share most on skincare forums: Sunscreen cushions or compacts,
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 0Have you noticed more "Japan-only" products from Korean brands?
Lately there are more shades, sets and even formulas from Korean brands that are only sold in Japan. Among beauty fans, it is a topic that splits people between "great" and "mixed feelings". Reasons often given for Japan
0 0Tone-up creams: skincare, sunscreen or sneaky makeup?
Walk into any Korean beauty shop and you will find tone-up creams: white or pastel-tinted lotions that brighten the look of skin instantly. Many double as sunscreen. The debate is what they actually are. The case for "ma
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