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Skin, K-beauty, Korea trips and the beauty industry — ask and share
The Hyundai Seoul
The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 soccer fields. Built in 2021, this mall offers shoppers a spacious and diverse shopping experience, along with excellent rest areas
0 0Do you have a forever shampoo, or do you rotate?
On 82cook's free board, someone noted how wildly shampoo prices vary and asked whether, as with skincare, cheap and expensive ones barely differ. The question "do you have a shampoo you've settled on?" drew nearly thirty
0 0MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0Cushion or liquid foundation: which one do you reach for?
A short question on theqoo's beauty board drew a steady stream of replies. The poster said liquid foundation clearly lasts longer, but lately they only use cushions because a cushion depends less on how the skin is behav
Poll
Which base do you use more often?
Pick one to see the results
0 0Hyundai Department Store Main Branch
Located in Apgujeong-dong, the center of fashion, Hyundai Department Store Main Branch is a shopping space made up of Korea’s top luxury brands. It brings together products from popular premium brands such as Mulberry, D
0 0If a foreign friend buys just 5 things at Olive Young, what would you recommend?
If a friend visiting Korea asks, “Recommend just five things for me,” what would you pick? If it’s also a gift and you don’t know their skin type, the trick is to start with things that are unlikely to disappoint. I’ll s
Poll
Top gift pick?
Pick one to see the results
0 3What do foreign tourists buy most at Olive Young?
When you visit Olive Young in Myeongdong or Seongsu, you can see foreign tourists putting similar things in their baskets. Some of them may be surprising from a Korean perspective. If a friend from overseas came to Korea
0 3Current skincare keywords: what’s making the biggest impact in the industry?
I’ve rounded up the keywords I often see in stores and online. I’m curious which trends you’re actually noticing in your work. PDRN·salmon — expanding to pads, serums, and sunscreens Gentle·barrier — ceramides, panthenol
0 1Mostly indoors in Malaysia: is SPF30 enough, and why does sunscreen sting?
On Lowyat, Malaysia's big tech-and-everything forum, someone who spends most of the day indoors wanted to switch from an SPF50 to an SPF30 with a budget of around RM60. The reason: by afternoon their eyes started to hurt
0 1What makes Korean sunscreens different? Six reviewed, one debate
On Taiwan's PTT forum (BeautySalon board), someone summed up six Korean sunscreens they had used. Their overview: Western sunscreens tend to be rich and heavy, Japanese ones light and water-resistant but drying, while Ko
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 0Light sunscreen for men with no white cast: are Korean ones lighter?
On Dcard's makeup board in Taiwan, a man asked for help. Small dark spots had started appearing on his face, and he had learned that dermatologists all call sunscreen the basic first step. He wanted something that spread
0 1Korea just passed a law to make K-beauty the world's No. 1 cosmetics industry
Korea has a new law aimed squarely at beauty. The Act on the Promotion and Support of the Cosmetics Industry was promulgated on September 15, 2026, and the government says a cross-ministry strategy follows this year. Wha
0 0Are Korean creams still worth it in Thailand's heat and humidity?
On Pantip, Thailand's biggest forum, someone in their 40s asked whether Korean creams are still popular in Thailand and which ones to try for wrinkles. They remembered hearing years ago that Korean creams were good and w
0 1K-Beauty at Its Finest: Flagship Stores
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of
0 0Beauty advent calendar season is here. Great value or drawer clutter?
It is late September and advent calendars are already appearing, including more K-beauty editions than ever. Every year the same debate starts on beauty forums. The case for: A low-risk way to try many products, includin
0 0Reposting customer photos and videos: permissions small brands forget
Sharing a happy customer’s post is great social proof, but reposting it on your site, ads or product page usually needs permission.
0 12023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
0 0Greener packaging: if you could change just one thing first, what would it be?
Everyone wants sustainable packaging, but budgets and timelines are limited. Among brand managers, "what do we change first?" always splits the room. Options that come up most Mono-material: matching pump, cap and bottle
Poll
Greener packaging: which one would you change first?
Pick one to see the results
0 0Got sunburnt at the Fan Fest: which sunscreen isn't greasy or white?
On r/mexico, someone said they got sunburnt at the World Cup Fan Fest and asked for an everyday face sunscreen that doesn't leave skin greasy or white, ideally one sold at the supermarket. What the replies said: Tocobo,
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