Community
Skin, K-beauty, Korea trips and the beauty industry — ask and share
Shinsegae Centum City & Spa Land Busan: what to know before you go
Shinsegae Centum City in Haeundae, Busan is the department store that made it into Guinness World Records as the largest department store on the planet, and tucked into level B1 is Spa Land, a big jjimjilbang-style bathh
0 0Hyundai Department Store Trade Center Branch
Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch follows a sleek, urban concept and offers a wide variety of well-known Korean brands and overseas luxury brands. Overseas fashion bran
0 0Planning next year's launches: which ingredient family is R&D watching most?
Put together what gets discussed at supplier meetings and trade shows and a few trends stand out. So for anyone planning next year's launches: which family are you betting on most? Families that come up often DNA and nuc
Poll
Which ingredient family are you most excited about for next year's launches?
Pick one to see the results
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0A Special Seoul Trip into K-Content Soul Spots
Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall
0 0How do you explain "biotech" ingredients to shoppers?
Fermentation, recombinant proteins, cell-culture extracts: supplier catalogs are full of ingredients labeled "biotech" these days. But brand teams say explaining them on a product page is where things get stuck. Why it i
0 0A "best-value dermatology procedures" list, and why readers were split
On Nate Pann, someone posted a summary of a dermatologist's YouTube video. Instead of pricey lifting devices, it named five relatively affordable options: a laser that makes spots crust over and fall off, flat-wart remov
0 1Working with overseas creators: where ingredient explanations get lost in translation
When brands collaborate with creators abroad, a surprising number of problems come from translating ingredient and benefit explanations. Korean materials get passed along as-is and end up meaning something quite differen
0 0Breakouts on just one cheek: could it be your phone or pillow?
"It is always my left cheek" is a surprisingly common complaint. On skincare forums, the first suspects people name are things that touch that side of your face a lot. Usual suspects Phone screen: calls always pressed to
0 0Times Square
Times Square is a new urban entertainment and cultural complex where commerce, business, culture, and leisure come together, with tenants such as Marriott Hotel, Shinsegae Department Store, CGV, E-Mart, Kyobo Book Centre
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 0Tired of sunscreen? Some people are switching to hats and parasols
A rant titled, more or less, "I hate sunscreen" on r/30PlusSkinCare drew more than 190 comments. Face in the morning, arms for a walk, the sunny side of your body for a car ride, then yourself and your kid at the park. O
0 0Sunglasses against dark spots? A Japanese forum on UV through the eyes
On Japan's Girls Channel forum, a shared interview claiming that UV entering the eyes signals the body to make dark spots, so sunglasses are a must, drew hundreds of comments (July 2024). What came up: Some said a pharma
0 1How to Find an Unscented Lip Balm: Check One Line in the Ingredient List, Not the Box
Lip balm is applied right above the mouth, so its scent can seem stronger than you might expect. If the scent bothers you or your lips are sensitive, you may look for an unscented lip balm. “Unscented” and “fragrance-fre
0 0Centre Pompidou Hanwha Seoul at 63 Square: a museum where the aquarium used to be
The aquarium that ran inside Seoul's 63 Building for nearly 39 years closed for good in June 2024, and that space has now been rebuilt into a brand-new museum: Centre Pompidou Hanwha, opening June 4, 2026, inside 63 Squa
0 0Bukchon Hunters’ Curated Souvenir Shopping Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you
0 0Where does most of your Korea trip budget actually go?
Budget threads for Korea tend to follow a pattern: people plan carefully for flights and hotels, then get surprised by where the rest of the money went. The usual suspects, from what travellers share Accommodation: the b
Poll
What took the biggest share of your Korea trip budget?
Pick one to see the results
0 0Lotte Department Store Main Branch
Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve
0 0Benzoyl peroxide and benzene: what the follow-up actually showed
Benzoyl peroxide (BPO) has been an acne staple for decades, so the "it forms benzene" headlines worried a lot of people. Here is what the US FDA testing and the American Academy of Dermatology (AAD) guidance say. What th
0 0800 sheet masks in one place: a roundup of the Central Myeongdong Town mask library
When Olive Young Central Myeongdong Town opened, one of the most talked-about spots was its sheet-mask library. Here's what the press reported and what travellers are saying. Reported facts Around 800 sheet masks gathere
0 0