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Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0Gentle Monster Sinsa Flagship Store
Gentle Monster is a Korean eyewear brand that has attracted attention through collaborations with popular Hallyu stars. Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store catches the eye with it
0 0Tamburins Hannam flagship: the fragrance store that plays with pumpkins and paper sculpture
Tamburins started as a nail and beauty brand before turning into one of Korea's most talked-about fragrance and skincare labels, and its Hannam-dong flagship is the fourth standalone store after Sinsa, Samcheong and Seon
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 0Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0Gentle Monster Hongdae Flagship Store
Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. This three-story Gentle Monster store in Hongdae lets you see striking sunglasses and eyegl
0 0Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area
0 0First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?
Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I
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0 0MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0Dosan Park street: walking the Tamburins, SINOON and Diptyque flagships
Haus Nowhere Dosan isn't the only reason to walk around Dosan Park. Along the streets ringing the park, beauty and lifestyle concept stores are scattered: a standalone Tamburins flagship, a flagship for Korean skincare b
0 0Where to go after Myeongdong? A guide to walking Hannam-dong
Hannam-dong is one of the areas the Korea Tourism Organization is promoting to Japanese travellers alongside Seongsu. Unlike busy Myeongdong, it is known as a calmer, more grown-up shopping neighbourhood. What kind of ar
0 0Tamburins Seongsu: trying scent in a concrete garden
Tamburins Seongsu is the brand's third standalone flagship after Sinsa and Samcheong, built inside a Seongsu building stripped down to bare concrete framing (https://www.harpersbazaar.co.kr/article/82295). The theme is "
0 0Haus Nowhere Dosan (formerly Haus Dosan): Gentle Monster, Tamburins and Nudake in one building
Right next to Dosan Park stands a five-story, board-formed concrete building known as Haus Nowhere Dosan. It used to be called simply "Haus Dosan," but once sister locations opened in Shanghai, Shenzhen, Seoul's Seongsu-
0 0AMOREPACIFIC / K-Beauty Makeup Class
(SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's
0 0Apgujeong Rodeo Street: how to shop Seoul's original luxury-fashion beauty district
Across the street from Galleria Department Store's Luxury Hall runs an L-shaped strip about 422 meters long: Apgujeong Rodeo Street. It got its name from Beverly Hills' Rodeo Drive, and it became Korea's first real fashi
0 0Dior Seongsu concept store: what's showing and how to visit
Dior Seongsu is the brand's Seoul outpost in Seongsu-dong, run less like a standard boutique and more like a space that gets a full thematic overhaul each season. As of August 2026, it was showing creative director Jonat
0 1Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0Leeum Museum of Art: Samsung's private museum on a Hannam-dong hill
A five-minute uphill walk from Hangangjin station brings you to Leeum Museum of Art, the Samsung-founded museum on a quiet slope in Hannam-dong. It's known as much for its architecture as its collection: three separate b
0 0Biblioteca Musical de Hyundai Card en Hannam-dong: cómo se entra realmente
Along Itaewon-ro, between Hannam-dong and Itaewon, Hyundai Card runs one of its themed "libraries": the Music Library, entirely devoted to vinyl. It's not a shop or a record bar, but a curated space run by the credit-car
0 0K-Beauty at Its Finest: Flagship Stores
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of
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