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Amazon now takes 〜44% of US K-beauty spending and wants to be where you discover it
BeautyMatter took a close look at Amazon's K-beauty play. The gist: Amazon is moving from "where you buy it cheap" to "where you discover it." Numbers in the piece 1,200+ K-beauty brands and 20,000 products on Amazon Abo
0 0Amazon Prime Day: Medicube out-searched the iPad, K-beauty sets records
At Amazon Prime Day (June 23–26), K-beauty set new records again. Highlights APR's Medicube was No. 1 in overall Amazon US search terms, ahead of iPad, Lego and AirPods. Its Zero Pore Pad topped beauty for a second strai
0 0Launching K-beauty in the US: which channel would you open first?
In every US-expansion conversation the first question ends up being "where do we sell first?" Each option has clear trade-offs. Commonly cited pros and cons Amazon: search demand already exists, but price competition and
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0 0K-beauty box with no Korean on it: counterfeit or EU export pack?
A question on r/AsianBeauty: with their usual European shop out of stock, someone bought Illiyoon Ato Cream on Amazon and received packaging they'd never seen, printed in English, French, German, Italian and Spanish, wit
0 1Olive Young opens its first US store in Pasadena: what it means for brands
CJ Olive Young opened its first brick-and-mortar US store in Pasadena, California, on May 29. Key facts 58 W Colorado Blvd, about 8,647 sq ft Roughly 400 brands and 5,000 SKUs across skincare, makeup, hair and wellness A
0 0K-beauty lookalikes: how to tell a Korean brand from a 'Korean-style' one
A post on r/AsianBeauty asking whether a set of toner pads was an 'AB marketing scam' drew more than 140 comments. The poster had noticed near-identical rave reviews across TikTok, including promo videos featuring AI-gen
0 0China fell from 19.6% to 14.4% of K-beauty exports. Time to pull back?
If there's one number export teams stared at in the H1 data, it's this: China's share dropped from 19.6% to 14.4%. Exports there fell 6.6% to $1.01B. China once took close to half of Korea's cosmetics exports, so opinion
0 0Selling K-beauty on TikTok Shop vs Amazon: what teams are learning
Many Korean brands now run both. They behave very differently:
0 3Is Qoo10 safe? Worried about fakes, Japanese users say: stick to official shops
In March 2025, a "How is Qoo10?" thread went up on Girls Channel, a large Japanese women's forum. The poster wanted a pair of shoes and was unsure about signing up. It drew over 90 comments. What the replies said Some ai
0 0Qoo10 Mega Wari: great deals, or just a growing stash of sets and freebies?
When Qoo10 Japan's "Mega Wari" sale opened on 28 August at 5 pm, a "What are you buying?" thread went up on Girls Channel, a large Japanese women's forum. It passed 200 comments, mixing wish lists with the question of wh
0 0Got sunburnt at the Fan Fest: which sunscreen isn't greasy or white?
On r/mexico, someone said they got sunburnt at the World Cup Fan Fest and asked for an everyday face sunscreen that doesn't leave skin greasy or white, ideally one sold at the supermarket. What the replies said: Tocobo,
0 0LED face masks: do they work, and is a £200 mask better than a £50 one?
A Mumsnet user asked two simple questions: do LED face masks actually do anything, and is it worth paying £200 or more when there are masks on Amazon for a fraction of that? The 12 replies were mostly positive, with a lo
0 0Entering Japan: Qoo10 first, or Rakuten and Amazon? Considering channel order
This is a question that often comes up among teams preparing to expand online into Japan. Each channel has a different customer base and operating model, so rather than looking for one right answer, it’s important to fin
0 1K-beauty exports hit a record — where is the growth coming from?
Korean cosmetics exports reached a record of roughly USD 10 billion in 2024, according to Korean government announcements. The mix has shifted a lot over the past few years. China is still a major market but no longer th
0 32023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
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