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  1. ShoppingTips

    Dongdaemun Shopping Town

    Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon

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  2. ShoppingTips

    Incheon Airport duty-free beauty: where to pick up what you pre-ordered

    If you pre-ordered cosmetics or perfume from a Korean duty-free operator before your flight out of Incheon, this is the practical guide to actually collecting it: which pickup counter, on which floor, in which terminal,

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  3. ShoppingTips

    Seongsu Kuoca | A Fresh Handmade Skincare Experience

    Kuoca draws its name from the Italian word for chef, cuoca, and reflects the idea of conveying refined flavors with a chef’s sincerity, much like fine dining, to delight all five senses. Instead of mass-produced goods, t

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  4. ShoppingTips

    Musinsa Terrace Seongsu

    Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra

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  5. ShoppingTips

    Dongdaemun General Market

    Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b

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  6. ShoppingTips

    Monami Store Seongsu: DIY Stationery and Ink Lab in Seongsu-dong

    Monami FACTORY, which first opened in Seongsu-dong in 1963, has now been transformed into Monami Store Seongsu. Here, you can get hands-on with Monami products and enjoy a more personal experience by making your own DIY

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  7. ShoppingTips

    Olive Young N Seongsu: what's inside and how to shop it

    Olive Young N Seongsu is the chain's biggest single store and its test bed for what a K-beauty flagship can be, according to https://www.glowolive.net/ko/oliveyoung-n-seongsu/. Set inside the Factorial Seongsu building,

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  8. Korean & cultureTips

    Centre Pompidou Hanwha Seoul at 63 Square: a museum where the aquarium used to be

    The aquarium that ran inside Seoul's 63 Building for nearly 39 years closed for good in June 2024, and that space has now been rebuilt into a brand-new museum: Centre Pompidou Hanwha, opening June 4, 2026, inside 63 Squa

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  9. ShoppingTips

    LCDC Seoul: what's on each floor of Seongsu's converted garage

    LCDC Seoul is a four-floor culture and shopping complex built inside a former car repair garage, run by SJ Group and named after the fashion label LE CONTE DES CONTES, roughly "a story within a story." By July 2025 the s

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  10. ShoppingTips

    AK& Hongdae: a floor-by-floor guide to Seoul's youth mall by Hongik University

    AK& Hongdae is the five-floor mall right at Exit 4 of Hongik University Station, the same corner K-pop fans, streetwear shoppers and late-night Hongdae crowds have used as a meeting point for years. Unlike the standalone

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  11. Korean & cultureTips

    Amorepacific Museum of Art (APMA) in Yongsan: what's on and how to get in

    Inside Amorepacific's headquarters in Yongsan sits APMA, the Amorepacific Museum of Art — a serious contemporary-art space that happens to share a building with a cosmetics giant. It's an easy add-on to a Seoul beauty or

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  12. Export & complianceNews

    K-beauty is No. 1 in Japan’s cosmetics imports for a 4th year, but growth fell from 40% to 5.6%

    Korean cosmetics held the top spot in Japan's imported cosmetics market for a fourth straight year, but the pace cooled sharply. Japan's imported cosmetics market in 2025 Korea's share: 30.8%, about ¥141.77B (up 0.5 poin

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  13. Korean & cultureTips

    National Museum of Korea's own gift shop: what Muds is and where to find it

    The National Museum of Korea is the country's largest museum, with free permanent-collection admission and Yongsan Family Park right next door, so many visitors pair it with the nearby Amorepacific Museum of Art in one d

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  14. Places & experiencesTips

    Enjoy Myeongdong, where K-beauty and K-pop meet

    Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t

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  15. Places & experiencesTips

    Seochon and Tongui-dong: wandering Seoul’s quietest historic alleys

    Seochon, tucked against the western wall of Gyeongbokgung, is one of Seoul's oldest neighborhoods, and unlike Bukchon it hasn't turned into a tourist set piece. People still shop and walk their dogs among low hanok house

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  16. IngredientsTips

    How to Find an Unscented Lip Balm: Check One Line in the Ingredient List, Not the Box

    Lip balm is applied right above the mouth, so its scent can seem stronger than you might expect. If the scent bothers you or your lips are sensitive, you may look for an unscented lip balm. “Unscented” and “fragrance-fre

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  17. Places & experiencesTips

    Euljiro's 'Hipjiro' alleys: printing shops by day, hidden bars by night

    Euljiro doesn't look like a nightlife district at first glance. By day it's still full of small printing shops and metal workshops that have operated there since the late 1960s — paper stacked on the pavement, delivery c

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  18. Places & experiencesTips

    Hongdae's photo booth street: how to work a strip of Life4cuts, Photoism and the rest

    Hongdae stopped being just a shopping-and-clubbing neighbourhood a while ago. Around the alleys near Exit 9 of Hongik University Station, the last couple of years have packed in a dense run of self-photo studios — Life4c

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  19. Export & complianceNews

    China NMPA Announcement No. 70: registering imported cosmetics gets lighter

    China's NMPA issued Announcement No. 70 of 2026 on July 29, 2026, effective the same day. It trims cosmetic registration and filing steps, which directly affects imported brands. What changes for imported cosmetics China

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  20. Korean & cultureTips

    Biblioteca Musical de Hyundai Card en Hannam-dong: cómo se entra realmente

    Along Itaewon-ro, between Hannam-dong and Itaewon, Hyundai Card runs one of its themed "libraries": the Music Library, entirely devoted to vinyl. It's not a shop or a record bar, but a curated space run by the credit-car

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