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Olive Young's K-beauty edit is now inside 500+ Sephora stores in the US
Since August 20, 2026, Sephora has been selling an Olive Young-curated K-beauty selection across the US. The basics: 19 Korean brands, including Abib, BANILA CO, beplain, Cell Fusion C, make p:rem, Torriden and WELLAGE I
0 0Olive Young Awards 2025: the makeup winners in one list
Olive Young's year-end awards are one of the most watched "what is Korea actually buying" signals. A recap of the 2025 edition lists winners across skincare, makeup and a few extra sections. On the makeup side, the recap
0 0Shopping in Myeong-dong
Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department
0 0On the shelf for nearly 20 years: which K-beauty steady-sellers survived?
A nostalgic question in r/KoreanBeauty. Prompted by a post about brands constantly launching, reformulating or discontinuing products, a long-time skincare fan (30-plus years in, about 20 of them with K-beauty) asked the
0 0In an Olive Young haul, the item everyone argued about was a setting spray
On Taiwan's PTT forum (MakeUp board), someone shared an April haul from Olive Young in Korea: Espoir's glow foundation, Clio's snowflake highlighter, So Natural's setting spray, a Too Cool For School aegyo-sal pencil, Ba
0 0La cosmética coreana ya mueve US$92 millones en Latinoamérica
A NielsenIQ report (K-Beauty Goes Global), covered by Forbes Argentina in September 2026, puts numbers on what many of us had already noticed on social media: Korean cosmetics exports to Argentina, Brazil and Mexico grew
0 0'Cruelty-free' claims and China sales: the Paula's Choice lawsuit
News that Paula's Choice was being sued over animal-testing claims was shared on r/30PlusSkinCare, with a link to the complaint. It's a class action filed in March 2024 in the US District Court for the Western District o
0 0Poll: which Korean ingredient is always in your routine?
If you look at the labels of Korean products reaching Latin America and Spain, some ingredients show up again and again. In Spanish-speaking communities, these are the most mentioned: Centella asiatica (cica): closely li
Poll
Which Korean ingredient is always in your routine?
Pick one to see the results
0 0Did K-beauty actually change your skin, or was it just more of the same?
Someone on r/AskArgentina asked a simple question: who has really seen Korean skincare work? They'd noticed wildly different results (some people's texture and hydration improved, others saw nothing) and wanted to know w
0 0Why global giants’ K-beauty acquisitions struggled, and Dr. Jart+ may be sold back
An analysis piece says a string of once-celebrated K-beauty acquisitions by global groups has underdelivered. Deals mentioned Unilever → AHC (Carver Korea): €2.27B (about $2.7B) in 2017, a landmark deal at the time Estée
0 0Oily skin finally behaving now that it is cooler? Many say yes
A short post on theqoo's beauty board: someone with oily skin said summer had been miserable, but now that humidity and temperatures have dropped, their skin has improved. Almost all 15 replies were a version of "same he
0 0"Lotion", "essence", "emulsion": skincare words that mean different things in Japan and Korea
When Japanese shoppers pick Korean skincare by name alone, the product sometimes turns out to be something else. Here are the terms that cause the most confusion. Lotion (lotion) In Japan, "lotion" (lotion) usually means
0 0Korean "glass skin": is it clinic treatments or the climate?
On Dcard's girls' board in Taiwan, someone asked about the Korean influencers they follow: in photos their pores are barely visible and their faces glow, while the poster's own mirror shows pores, nasolabial lines and ma
0 0Red vs brown acne marks: do they really need different care?
Almost everyone has wondered about the marks acne leaves behind. Here's how communities commonly tell them apart and what they suggest. Red marks (often called PIE) Described as redness from a blood-vessel response after
0 0Retinol at 500 ppb on the front of the pack: marketing or meaningful?
On r/AsianBeauty, someone looked up the ingredient list of viral 'retinol collagen' toner pads and was let down. Water, glycols and glycerin led the list, hydrolysed collagen was declared at 50 ppm (0.005%) and retinol a
0 1Is Korean skincare really better? An old thread says "it depends"
On Mobile01's women's forum in Taiwan, a discussion started in late 2020: the poster said their friends used to buy Western department-store brands such as Estée Lauder and Lancôme, but in recent years had found Korean s
0 0Ordering at Korean kiosks: small tricks that save a lot of stress
From fast food to cafés and even some restaurants, self-order kiosks are everywhere in Korea. They are a common source of mild panic in travel threads, so here are the tips people repeat most. Before you tap anything Loo
0 0Are the "skin-nourishing" shots Korean clinics promote really just fillers?
On Taiwan's PTT forum (facelift board), someone who had been drawn in by Korean clinic ads looked closer at the "skin-nourishing injections" many Gangnam dermatology clinics were pushing. The listed products turned out t
0 0A suitcase full of Korean cosmetics: is there a limit on the way home?
This Tripadvisor Seoul forum thread is older, but the question still comes up before every beauty-shopping trip. A traveller planning four or five days in Seoul asked two things: are there sale seasons for cosmetics, and
0 140% beta-glucan or 0.016%? What one serum's label change says about ppm claims
A thread in r/KoreanBeauty that turned into a label-reading lesson. The poster noticed that IUNIK's Beta-Glucan Power Moisture Serum, in its new blue packaging, listed beta-glucan at 160,000 ppb instead of the old 400,00
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