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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Is K-beauty only for young people? 30s and 40s, tell us honestly
Does the idea that "K-beauty is for teens and twenty-somethings" still hold? Lately we get more questions from readers in their 30s and beyond. Here is what people often say. The "works at any age" camp Hydrating and soo
0 0Lines around the block for a men's beauty popup: the numbers behind it
When CJ Olive Young opened its first Men's Beauty popup in Seoul, the turnout surprised a lot of people. The Korea Times put numbers on it. From the report: Over 12,000 visitors in 10 days (Aug. 30 to Sept. 8, 2024), wit
0 0Seongsu Kuoca | A Fresh Handmade Skincare Experience
Kuoca draws its name from the Italian word for chef, cuoca, and reflects the idea of conveying refined flavors with a chef’s sincerity, much like fine dining, to delight all five senses. Instead of mass-produced goods, t
0 0Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0K-beauty is No. 1 in Japan’s cosmetics imports for a 4th year, but growth fell from 40% to 5.6%
Korean cosmetics held the top spot in Japan's imported cosmetics market for a fourth straight year, but the pace cooled sharply. Japan's imported cosmetics market in 2025 Korea's share: 30.8%, about ¥141.77B (up 0.5 poin
0 0'Cruelty-free' claims and China sales: the Paula's Choice lawsuit
News that Paula's Choice was being sued over animal-testing claims was shared on r/30PlusSkinCare, with a link to the complaint. It's a class action filed in March 2024 in the US District Court for the Western District o
0 0Spotting guerrilla marketing in 'genuine' skincare recommendations
A post titled "Beware guerrilla marketing" on r/30PlusSkinCare drew more than 200 comments. The poster had noticed a sudden wave of posts praising one body lotion, and whenever they commented that it looked like an ad, t
0 1On the shelf for nearly 20 years: which K-beauty steady-sellers survived?
A nostalgic question in r/KoreanBeauty. Prompted by a post about brands constantly launching, reformulating or discontinuing products, a long-time skincare fan (30-plus years in, about 20 of them with K-beauty) asked the
0 0Mostly indoors in Malaysia: is SPF30 enough, and why does sunscreen sting?
On Lowyat, Malaysia's big tech-and-everything forum, someone who spends most of the day indoors wanted to switch from an SPF50 to an SPF30 with a budget of around RM60. The reason: by afternoon their eyes started to hurt
0 1Olive Young N Seongsu: what's inside and how to shop it
Olive Young N Seongsu is the chain's biggest single store and its test bed for what a K-beauty flagship can be, according to https://www.glowolive.net/ko/oliveyoung-n-seongsu/. Set inside the Factorial Seongsu building,
0 1Starting skincare late with oily, breakout-prone skin: r/indonesia's advice
On r/indonesia, a man said he'd put off skincare for years, until a reunion where an older friend looked exactly the same as eight years earlier. His face gets oily and he sometimes gets deep, painful spots on the chin.
0 1Olive Young Gangnam Town: shopping the big-format store near Gangnam Station
If the only Olive Young flagships you know are Myeongdong or Seongsu, you might miss that Gangnam-daero has its own large-format branch: Olive Young Gangnam Town, at 429 Gangnam-daero, Seocho-gu, within the Gangnam Stati
0 0Olive Young Hongdae Town: what's on each floor and what you can actually try
Olive Young Hongdae Town opened on April 26, 2024 at the entrance to Hongdae's "Walking Street," built as an experience-first store rather than a plain shelf-and-checkout shop. At three floors and roughly 991 square mete
0 0Osulloc Tea Museum & Innisfree Jeju House: how to visit both
In the green-tea fields of Andeok-myeon on western Jeju sit two Amorepacific-family spots side by side: Osulloc Tea Museum and, just up the path, Innisfree Jeju House. Seeing both back to back is the appeal -- Jeju's tea
0 0CHICOR Gangnam Station: inside Shinsegae's hyper-personalized beauty flagship
One minute's walk from Exit 11 of Gangnam Station, on the first floor of 408 Gangnam-daero, Shinsegae's beauty-edit chain CHICOR opened a roughly 130-pyeong (about 430 square meter) flagship on June 27, 2025. It replaced
0 0"Sunscreen won't make your skin better right now": do you agree?
A long post on Taiwan's PTT forum (BeautySalon board) sparked a lot of debate. The poster argued that sunscreen is not skincare that upgrades your skin, but a trade: you sacrifice how your skin feels today for how it age
0 1Do you have a forever shampoo, or do you rotate?
On 82cook's free board, someone noted how wildly shampoo prices vary and asked whether, as with skincare, cheap and expensive ones barely differ. The question "do you have a shampoo you've settled on?" drew nearly thirty
0 0K-Beauty Places Born as Complex Cultural Spaces
Cosmetics brand stores are evolving. They are being reborn from places that simply ‘sold’ cosmetics into spaces that offer consumers more than that and, further, embody brand values in a sensory way. Along with modern in
0 0K-Beauty at Its Finest: Flagship Stores
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of
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